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How Webranking works

Webranking by Comprend is the only website ranking based on stakeholder expectations. Every year since 1997, we have asked corporate audiences such as analysts, investors, journalists and job seekers what they expect from a corporate website. Their answers are used to formulate the criteria by which your website is assessed. The Webranking report includes 100 criteria in total and more than 400 measure points.

Research based on stakeholder expectations 

This Capital Market and Careers surveys are conducted in collaboration with Axiom Insight, a market research company also part of Aura group. 

Web Management survey

The Web Management survey asks senior UK and European corporate communicators on their challenges and priorities.

Corporate communications challenges

Capital Market survey 

The Capital Market survey collects insights from UK and European capital market professionals on their corporate website usage.

What the capital market expects

Careers survey 

The Careers survey aims to understand European career trends by gathering insights from different types of job seekers.

What job seekers expect

Ranks the websites of  Europe's largest companies  

Anyone can buy a Webranking report, but only Europe's largest companies will be included in the official ranking results we publish each year. These companies are selected based on market capitalisation as seen on the STOXX All Europe 800 list, from which we pick around 700 companies to rankWe usually use the list published during March or April. STOXX is also where we see which Industry Classification Benchmark (ICB super sector) the company belongs to.

If a company is listed on several stock markets, it can be included on multiple country lists. We publish rankings for Europe overall as well as for the different countries included.

See the included companies in this year's ranking

Gives websites a score of 1-100

Webranking gives your website a score of 1-100, which will depend on how well your site meets the set criteria. When you buy the Webranking report, you will see your overall score as well as the score you have received for different sections. You can also compare your performance against selected peers.

 Discover past results

Provides unique insights and recommendations

By buying the Webranking report, you’ll gain access to in-depth, data-led insights about how well your corporate website meets audience expectations. In the report, you will see your results and get recommendations on how to improve the different sections of the website, such as Investor relations, Sustainability and Careers.

Learn more about the Webranking report

Webranking on-demand ranking

If your company is not included on our original ranking lists, we can still rank your website if you order the Webranking report. This also applies if your company is not listed on the stock market. Contact us and we will tell you more about the available options.

Book a demo

Book a free demo that will give an overview of your results and the report features.

Book a demo presentation

Order your report

Order your report to get detailed insights into the performance of your company.

Order your Webranking report

Contact us

We’re more than happy to talk you through Webranking over a call, or perhaps a cup of coffee.

Humla TördHead of Webranking
+46 70 971 12 75
Freja NilssonProject manager, Webranking