How Webranking works
Webranking by Comprend is the only website ranking based on stakeholder expectations. Every year since 1997, we have asked corporate audiences such as analysts, investors, journalists and job seekers what they expect from a corporate website. Their answers are used to formulate the criteria by which your website is assessed.
Webranking is currently being redefined
The 2025-2026 edition marks the end of Webranking in its current format, which means that no new ranking will take place during the summer of 2026. As the digital landscape continues to evolve, we are developing a new service planned for launch in Q4 2026.
Research based on stakeholder expectations
The Capital Market and Careers surveys are conducted in collaboration with Aura Insight, a market research company also part of Aura group.
Web Management survey
The Web Management survey asks senior UK and European corporate communicators on their challenges and priorities.
Capital Market survey
The Capital Market survey collects insights from UK and European capital market professionals on their corporate website usage.
What the capital market expects
Careers survey
The Careers survey aims to understand European career trends by gathering insights from different types of job seekers.
Ranks the websites of Europe's largest companies
Anyone can buy a Webranking report, but only Europe's largest companies will be included in the official ranking results we publish each year. These companies are selected based on market capitalisation as seen on the STOXX All Europe 800 list, from which we pick around 700 companies to rank. STOXX is also where we see which Industry Classification Benchmark (ICB super sector) the company belongs to.
Learn more about how we select companies
If a company is listed on several stock markets, it can be included on multiple country lists. We publish rankings for Europe overall as well as for the different countries included.
Gives websites a score of 1-100
Webranking gives your website a score of 1-100, which will depend on how well your site meets the set criteria. When you buy the Webranking report, you will see your overall score as well as the score you have received for different sections. You can also compare your performance against selected peers.
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