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Webranking by Comprend

Understand your audience's expectations and improve your communication. We base our insights on stakeholder expectations and provide actionable insights and benchmarking.

Europe's leading survey of corporate websites

We believe the purpose of a corporate website is to engage audiences in a conversation about why your company matters. A well-executed corporate website can build reputation and significantly drive a business and brand forward, fostering long-term relationships and trust with stakeholders. However, many companies today fall short of leveraging their corporate websites to their fullest potential.

Webranking by Comprend aims to bridge this gap by providing companies with clear, actionable insights based on real stakeholder expectations, guiding them towards improving their online presence. The Webranking report gives tailored, in-depth insights about your website content with key recommendations on how to improve.

Learn more about the Webranking report

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How Webranking works

Every year, we survey investors, analysts, journalists and jobseekers to find out what these audiences expect to see on a corporate website. Their answers are used to formulate the criteria against which your corporate site is assessed in the Webranking report.

Discover how Webranking works

Important dates

10 Jun 2024 - The ranking starts

9 Aug 2024 - Last day for ranked companies to send updates

30 Aug 2024 - The ranking ends

30 Aug 2024 - Early bird offer ends

Oct 2024 - Pre-ordered reports are delivered 

Nov 2024 - Feb 2025 - Release of country results and ranking lists

Webranking results

Check out the latest Webranking results, and learn more about the upcoming edition.

Explore past Webranking results

See which companies will be included in this year's ranking 

News and insights

The latest insights and news from the Comprend team on Webranking and related topics.

News

Dutch companies underperform in social sustainability information and accessibility standards

Thirty of the largest publicly listed Dutch companies were evaluated in Webranking’s annual review, achieving an average score of 45.76, slightly below the European average of 48.4. This marks a small improvement of 1.35 percentage points compared to last year. Dutch companies performed particularly well in key areas such as the homepage, about us section, and financial reporting.

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Insight

From data to decisions: Bridging analytics, AI and communication

Each year, our Web Management survey gathers insights from corporate communications professionals across Europe. This year’s responses reveal a clear shift: analytics and artificial intelligence are no longer emerging trends – they are now embedded in daily work. However, while adoption is high, challenges remain around capability, governance, and delivering long-term value. Here’s what we found.

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Insight

Effective investor relations communication: insights from Webranking 2024-2025

Effective investor relations (IR) communication is essential for building trust and transparency with stakeholders. The latest Webranking 2024-2025 results reveal key trends and challenges in how Europe’s largest companies communicate their financial results and ambitions on their websites. While many companies excel at presenting their overarching goals and strategies, gaps remain in providing concrete financial targets, market outlooks, and fully accessible online reports.

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See all news and insights

Book a demo

Book a free demo that will give an overview of your results.

Book a demo presentation

Order your report

Order your report to get detailed insights into the performance of your company.

Order your Webranking report

Contact us

We’re more than happy to talk you through Webranking over a call, or perhaps a cup of coffee.

Humla TördHead of Webranking
+46 70 971 12 75
Freja NilssonProject manager, Webranking
+46 76 109 05 92

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