Webranking by Comprend

Did you know that Webranking is Europe’s leading survey of corporate websites? More importantly, it's the only website ranking based on stakeholder expectations.

At Comprend, we have a relentless focus on helping our clients inspire their key audiences. Every year since 1997, we have asked stakeholders what they expect from a corporate website. Their answers are used to formulate the criteria by which your website is assessed.

Don't trust your gut. Look at the numbers instead.

Put simply, the Webranking Report is a tool used to pinpoint areas for improvement on your website. It articulates a set of criteria that reflect what corporate audiences such as investors, journalists, and jobseekers expect to see on a website like yours'. Your score in the report will depend on how many of these criteria are fulfilled.

As fun as it may be to compete, the purpose of webranking is not the score alone—it's what the score represents. Is there any information missing from your website? Is the information clearly presented? By answering these questions for you, the Webranking Report allows you to improve your website so that it meets your audiences' needs.

What are you waiting for?

Order your Webranking report

A new Webranking season is upon us

The Webranking season starts with a research phase at the beginning of the year. This is when we dive deep into the minds of investors, journalists, and jobseekers to find out what they expect from a corporate website.

Once we have built our Webranking framework and articulated the criteria, companies are ranked all through summer. The most exciting part comes during the second half of the year, when we analyse and present the collected data.

See which companies are included 2023-2024

You can also check results from previous years or go to the results hub.

Explore past year's results: 

| 2022-2023 | 2021-2022 |  2020-2021  |  2019-2020  |  2018-2019  |  2017-2018  |  2016-2017  |  2015-2016 

If you want to learn more about Webranking, please get in touch.

Humla Törd

Head of Webranking

humla.tord@comprend.com

+46 70 971 12 75

Freja Nilsson

Project Manager Webranking

freja.nilsson@comprend.com

+46 76 109 05 92

John Lovell

Business Manager

john.lovell@comprend.com

+44 (0)20 8609 4914