Webranking by Comprend

Did you know that Webranking is Europe’s leading survey of corporate websites? More importantly, it's the only website ranking based on stakeholder expectations.

At Comprend, we have a relentless focus on helping our clients inspire their key audiences. Every year since 1997, we have asked stakeholders what they expect from a corporate website. Their answers are used to formulate the criteria by which your website is assessed.

Don't trust your gut. Look at the numbers instead.

Put simply, the Webranking Report is a tool used to pinpoint areas for improvement on your website. It articulates a set of criteria that reflect what corporate audiences such as investors, journalists, and jobseekers expect to see on a website like yours'. Your score in the report will depend on how many of these criteria are fulfilled.

As fun as it may be to compete, the purpose of webranking is not the score alone—it's what the score represents. Is there any information missing from your website? Is the information clearly presented? By answering these questions for you, the Webranking Report allows you to improve your website so that it meets your audiences' needs.

What are you waiting for?

Order your Webranking report

A new Webranking season is upon us

The Webranking season starts with a research phase at the beginning of the year. This is when we dive deep into the minds of investors, journalists, and jobseekers to find out what they expect from a corporate website.

Once we have built our Webranking framework and articulated the criteria, companies are ranked all through summer. The most exciting part comes during the second half of the year, when we analyse and present the collected data.

See which companies are included 2022-2023

You can also check results from previous years or go to the results hub.

Explore the past year's results: 

2021-20222020-2021  |  2019-2020  |  2018-2019  |  2017-2018  |  2016-2017  |  2015-2016 

Person holding an iPad with the Webranking Report

The Webranking Report

The Webranking Report is the crux of our research: a tool that pinpoints areas for improvement on your corporate website and puts you in control of your communication.

The Webranking Report

Are you ready?
We are

Regardless if you are ready or not, we are. We help you get ready and drive your communication into the future.

Let's meet
Helena Wennergren

Helena Wennergren

Head of Research

helena.wennergren@comprend.com

+46 70 971 12 10

John Lovell

John Lovell

Business Manager

john.lovell@comprend.com

+44 (0)20 8609 4914

How is your site performing?

We identify the content that investors, analysts, business journalists and jobseekers want from corporate websites to help you meet their expecations. 

Webranking

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Our yearly review of 500 annual reports benchmarks and explains best practice to help you reach higher reporting standards. 

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