Webranking by Comprend


Established in 1997, Webranking is Europe’s leading survey of corporate websites and the only global ranking that is based on stakeholder expectations.

We get corporate audiences talking. Every year, we ask them about their wants, needs, and expectations and use that conversation as the basis for the Webranking criteria. This way, the ranking reflects genuine stakeholder concerns.

The latest Webranking season

The Webranking season starts with a research phase at the beginning of every year. This is when we dive deep into stakeholder motivations and expectations and work on building our Webranking framework.

Once we have identified the criteria, companies are ranked all through the summer and the data we collect is analysed and presented during the second half of the year.

Explore the past year's results: 

2018-2019   2017-2018   2016-2017  2015-2016 

 

Person holding an iPad with the Webranking Report

The Webranking Report

The Webranking Report is the crux of our research: a tool that pinpoints areas for improvement on your corporate website and puts you in control of your communication.

 

Learn more about the Webranking Report

 The latest Webranking news 

The following report types are available:

  • Free Report – a teaser of the full report that lets you understand how your company is performing on an overall level. 
  • Standard Report – full insight into your company’s results, as well as a comparison with 3 selected peers for benchmark purposes.
  • Plus Report – the Standard Report, plus a qualitative analysis of your digital corporate communication and an in-person meeting for more inspiration and understanding.
  • Customised Report – for those who refine even more specific details on their performance with regards to industry and/or specific target groups.

Plan information

Free

Standard

Plus

Custom

Criteria and results - Definitions and weightsampleYesYesYes
Background research - Detailed data from background research surveys-YesYesYes
Best practice examplessampleYesYesYes
PDF and Excel versions-YesYesYes
Evaluation of your website-YesYesYes
Benchmark analysis - Your website compared with 3 selected peers-YesYesYes
Qualitative comparison and extended review--YesYes
Presentation - Video or on location--YesYes

Plan information 

All the available report plans are listed down below

Standard

Your score and rank -  Based on the core criteriaYes 
Background research
Detailed data from background research surveys 
Yes
Best practice examplesYes 
PDF and Excel versionsYes
Evaluation of your websiteYes
Benchmark analysis - Your website compared with 3 selected peersYes
Qualitative comparison and extended review-
Presentation - Video or on location-

Free

Your score and rank -
Based on the core criteria
Yes 
Criteria and results -
Definitions and weight
sample 
Background research -
Detailed data from background
research surveys 
-
Best practice examples 
PDF and Excel versions-
Evaluation of your website
Benchmark analysis -
Your website compared with 3 selected peers
Qualitative comparison
and extended review
 -
Presentation -
Video or on location
 -

Plus

Your score and rank -  Based on the core criteriaYes
Background research -
Detailed data from background research surveys 
Yes
Best practice examplesYes 
PDF and Excel versionsYes 
Evaluation of your websiteYes 
Benchmark analysis - Your website compared with 3 selected peersYes
Qualitative comparison and extended reviewYes
Presentation - Video or on locationYes

Custom

Your score and rank -  Based on the core criteriaYes
Background research - 
Detailed data from background research surveys 
Yes 
Best practice examplesYes 
PDF and Excel versionsYes 
Evaluation of your websiteYes 
Benchmark analysis - Your website compared with 3 selected peersYes
Qualitative comparison and extended reviewYes
Presentation - Video or on locationYes
 Custom research about your stakeholdersYes