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The latest insights and news from the Comprend team

Keep up to speed with the latest trends and developments within communication, marketing and technology.

News

The latest news from the Comprend team.

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27 November 2024

Sustainability communications advance, but UK companies miss opportunities to attract talent

The 28th edition of Webranking by Comprend evaluates how effectively the UK’s largest companies address stakeholder expectations for transparency and accessibility on their websites. These criteria are informed by direct insights from key stakeholder groups, including investors, analysts, and job seekers.

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19 November 2024

European companies strengthen digital transparency but fall short in leadership visibility

The 28th Webranking by Comprend assesses Europe’s largest corporate websites on their ability to meet stakeholder demands for transparency and accessibility. This year’s findings show a slight improvement, with the average score increasing to 48.4 out of 100, up from 47.2 last year.

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11 November 2024

Svenska företagswebbplatser visar hög transparens, men information om digitalisering och tillgänglighet saknas

I den tjugoåttonde säsongen av Webranking by Comprend har vi utökat den svenska listan något och har rankat 155 av de Sveriges största börsnoterade företagen för att återigen undersöka hur väl deras företagswebbplatser möter viktiga intressenters krav, så som analytiker, investerare och jobbsökande.

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Insights

The latest insights from the Comprend team.

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15 November 2024

Does the introduction of AI Overviews mean the end of SEO?

At the beginning of the year, we predicted that as Google’s AI Overviews (formerly called Search Generative Experience, or SGE) is refined, the search landscape may change as users retrieve the information they need from Google without clicking through to websites. Now, with AI Overviews being rolled out in more than 100 countries around the globe, the topic is more relevant than ever. So, what do we know about AI Overviews? How is it changing the Search landscape, and how should businesses adapt?

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12 November 2024

Unlock faster load times and boost your rankings: the power of optimising LCP

Did you know that improving just one key performance metric can dramatically enhance your website's user experience, increase engagement, and even boost your search engine rankings? This key metric is called the Largest Contentful Paint (LCP). The LCP is one of Google’s Core Web Vitals – a set of metrics that measure the health of your website in terms of speed, responsiveness, and visual stability. This article will dive deep into the importance of LCP, looking at how optimising it can make a real difference in your website's performance.

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7 November 2024

Crafting a compelling employee value proposition: key tips for success

An Employee Value Proposition (EVP) is a critical tool for attracting, engaging, and retaining top talent in today’s competitive job market. Companies must clearly articulate what employees stand to gain in return for their commitment to work for you. A well-defined EVP can distinguish your company as an employer of choice, fostering loyalty and driving long-term success. But how can you create an impactful EVP?

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We have arrange events, breakfasts and seminars at our different offices and online. Events usually requires an invite, please reach out to us if you are interested to participate.

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10 December 08:00

Is your content ready for 2025?

Will AI make content better or just cheaper? Is storytelling dead? Are brands on social just a vibe? And does Gen Z even care about meaning?

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