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Keep up to speed with the latest trends and developments within communication, marketing and technology.

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SEO in the age of AI

An analysis combining original research and industry data.

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Sweden I June 2026
Join us at Almedalen 2026

As Visby prepares to host Almedalsveckan, we’re excited to share that Comprend will be joining the discussions this year.

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News

The latest news from the Comprend team.

News

Join us at Almedalen 2026

As Visby prepares to host Almedalsveckan, we’re excited to share that Comprend will be joining the discussions this year. This unique annual forum provides the perfect setting to explore the future of tech-enabled marketing and communications and to connect with others shaping the future of our industry.

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News

Comprend named Optimizely's AI Innovator of the Year

Comprend is proud to announce that we have been named Optimizely's AI Innovator of the Year 2025 - an award recognising the partner that has done the most to deliver real, measurable AI impact for clients. The award was presented at Optimizely's Partner Kickoff in Stockholm.

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News

Optimizely appoints Comprend as its first Strategic AI Partner

Partnership brings purpose-built AI orchestration and expert services to enterprise marketing teams.

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Insights

The latest insights from the Comprend team.

Insight

How to succeed with marketing measurement in the AI and data privacy era

AI increases analytical capacity in your marketing team, but at the same time user privacy concerns decreases data quality. The answer is to take a new approach to marketing measurement and incorporate learnings from the golden age of advert­ising. If done right, this approach gives strategical as well as tactical insights. If you are new to these methods, you are likely to see effect increases from your marketing by at least 15-30%.

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Insight

The human + AI balance: why the smartest campaigns in 2026 are neither fully automated nor fully manual

We all know the appeal of a campaign that runs itself. That's what AI-driven marketing promises, but full automation isn't the end goal. It's just a tool, and like any tool, it only works as well as the strategy guiding it.

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Insight

From generative to agentic AI: How our Media & MarTech team moved from prompts to pilots

Most marketing teams have been using generative AI for a while now. Drafting copy, brainstorming ideas, summarising research, it's become part of the workflow. But there's a shift happening that goes beyond chatting with a language model and hoping for a useful reply. We're moving from AI that helps us do our work to AI that actually does work for us.

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