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The latest insights and news from the Comprend team

Keep up to speed with the latest trends and developments within communication, marketing and technology.

News

The latest news from the Comprend team.

3 July 2024

Comprend continues to grow in southern Sweden with three key hires

Comprend, a leading partner for tech-enabled marketing and communication has strengthened their team by recruiting Anna Bostam, Annika Frankel and David Birde. All three will be based at Comprend's offices in Helsingborg and Malmö.

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12 June 2024

Webranking 2024-2025 has started

We are excited to announce that the Webranking 2024-2025 edition kicked off on Monday, 10 June. This year marks the 28th Webranking edition.

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30 May 2024

A new website for Comprend

We are proud to present the new website for Comprend, showcasing our latest work with clients and insights on tech-enabled marketing and communication.

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Insights

The latest insights from the Comprend team.

12 September 2024

The importance of all-party data: understanding types of data and why owning yours matters

In today’s fast-paced digital landscape, data is king, queen, and probably the entire court. As marketers, we're constantly seeking the most effective ways to connect with our audience, and data is the key to making that happen. However, not all data is created equal. You might be familiar with 1st-party and 3rd-party data—they’ve been around for a while. But what about 0-party and 2nd-party data? These might not be as well known, yet they’re just as crucial. Let’s have a look at what different types of data there is and why they’re all important.

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12 September 2024

Leveraging microservice architecture for agile AI solutions in enterprises

As the pace of technological change accelerates, enterprises must be agile to remain competitive – not least when it comes to AI. Traditional AI implementation approaches, which often involve lengthy development cycles and rigid structures, are no longer sufficient. Agile AI solutions on the other hand, characterised by flexibility, scalability, and rapid deployment, are essential to keep up with dynamic market demands and technological advancements. Microservice architecture offers a promising approach to achieving this agility.

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9 September 2024

Creating personalised brand experiences with AI to unlock B2B success

Imagine you're at a fancy dinner party, and the host has prepared a meal tailored to your specific taste. Not only do you feel valued, but you’re also more likely to remember the experience. Now, translate that to the B2B world, where the stakes are higher, the decisions are more complex, and the relationships are more enduring. Enter AI – your ever-attentive host, ready to serve precisely what each of your customers wants, often before they even know it themselves.

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Events

We have arrange events, breakfasts and seminars at our different offices and online. Events usually requires an invite, please reach out to us if you are interested to participate.

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17 October

Battle of the budget

In times of budget constraints, marketing often ends up on the back burner. International investors and analysts are increasingly recognising the value of marketing as an investment – but translating value into an internal budget discussion can be difficult. We want to remedy this.

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