The latest insights and news from the Comprend team

Keep up to speed with the latest trends and developments within communication, marketing and technology.

News

The latest news from the Comprend team.

3 July 2024

Comprend continues to grow in southern Sweden with three key hires

Comprend, a leading partner for tech-enabled marketing and communication has strengthened their team by recruiting Anna Bostam, Annika Frankel and David Birde. All three will be based at Comprend's offices in Helsingborg and Malmö.

12 June 2024

Webranking 2024-2025 has started

We are excited to announce that the Webranking 2024-2025 edition kicked off on Monday, 10 June. This year marks the 28th Webranking edition.

30 May 2024

A new website for Comprend

We are proud to present the new website for Comprend, showcasing our latest work with clients and insights on tech-enabled marketing and communication.

Insights

The latest insights from the Comprend team.

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21 October 2024

Is social media the new Google?

It’s all over the news – Google is fighting to stay relevant with younger users, especially Gen Z. Born between 1996 and 2010, this generation has grown up with the internet and social media at their fingertips. They’re digital natives who prefer visuals and quick answers over text-heavy search results. And now, social media platforms like TikTok and Instagram are becoming their go-to search engines, changing how they discover local businesses and products. For brands, a solid social media presence is essential to winning over the next generation of consumers. But is this shift here to stay, or will Gen Z eventually return to Google when they outgrow their TikTok phase?

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14 October 2024

Unravelling the mystery of B2B brand storytelling

For years, the importance of brand storytelling has echoed throughout seminars, strategy documents, and agency briefs – not least in B2B circles. But without a clear understanding of how, where, and why storytelling works, we may wonder: is storytelling still relevant, or is it just another marketing trend to leave behind?

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8 October 2024

How to increase your ROI with short-form video in B2B marketing

Short-form video is here to stay. In fact, short-form video (i.e., videos under 60 seconds) is the format that’s expected to see the most growth during 2024 as it has the highest ROI in any social media marketing (1). Does that mean we’re guaranteed better results from a video ad than an ad with static content? Whilst businesses are often keen on drawing such conclusions, the truth is that, as with all marketing, it’s not that simple. It all comes down to how good of a job you do to connect with and engage your target audiences.

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Events

We have arrange events, breakfasts and seminars at our different offices and online. Events usually requires an invite, please reach out to us if you are interested to participate.

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5 November

Webranking insights 2024 (Helsinki)

Get the latest survey and ranking results, stakeholder insights and concrete actions on what is expected from corporate websites.

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The latest insights and news from the Comprend team

News