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Insights

Thoughts, ideas and insights from experts in all things marketing, communication and technology. 

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Insight

The importance of all-party data: understanding types of data and why owning yours matters

By Ante Demirian, Head of Martech, Data & Analytics

In today’s fast-paced digital landscape, data is king, queen, and probably the entire court. As marketers, we're constantly seeking the most effective ways to connect with our audience, and data is the key to making that happen. However, not all data is created equal. You might be familiar with 1st-party and 3rd-party data—they’ve been around for a while. But what about 0-party and 2nd-party data? These might not be as well known, yet they’re just as crucial. Let’s have a look at what different types of data there is and why they’re all important.

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Insight

Leveraging microservice architecture for agile AI solutions in enterprises

By Joni Pesäkivi, Analytics consultant

As the pace of technological change accelerates, enterprises must be agile to remain competitive – not least when it comes to AI. Traditional AI implementation approaches, which often involve lengthy development cycles and rigid structures, are no longer sufficient. Agile AI solutions on the other hand, characterised by flexibility, scalability, and rapid deployment, are essential to keep up with dynamic market demands and technological advancements. Microservice architecture offers a promising approach to achieving this agility.

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Insight

Creating personalised brand experiences with AI to unlock B2B success

By Maggie Crusell, Copywriter

Imagine you're at a fancy dinner party, and the host has prepared a meal tailored to your specific taste. Not only do you feel valued, but you’re also more likely to remember the experience. Now, translate that to the B2B world, where the stakes are higher, the decisions are more complex, and the relationships are more enduring. Enter AI – your ever-attentive host, ready to serve precisely what each of your customers wants, often before they even know it themselves.

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Insight

Leveraging AI to build your brand

By Marco Taurino, designer

“Artificial intelligence (AI) is a tool, not a replacement for human intelligence”. We’ve all heard it and, most likely, even said it ourselves. But what does it actually mean? Of course, this will depend on what we want to use AI for. In this article, we’ll look at how AI should – and shouldn’t – be leveraged to build your brand identity.

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Insight

Accelerating SEO with automation

By Johan Rappling, Senior SEO Consultant, and Kristoffer Mauritzon, Copywriter

The world of SEO is an ever-changing landscape. As customers’ search behaviour becomes more complex and diversified, staying on top of page rankings and optimisation can be overwhelming, even for an experienced SEO professional. To address this challenge, our SEO team has developed a workflow that leverages the automation of critical tasks to provide a smoother and quicker path to SEO success.

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Insight

Creating a web design system that works: balancing flexibility with consistency

By Matilda Ekström, Digital Communications Consultant, and Sidney Mortimer, Senior Digital Designer

A web design system is crucial to any brand with a digital presence. Done right, it ensures a consistent experience across your website by uniting designers and developers around a common visual language. A design system that’s too rigid, however, can create as many problems as it solves. So, how can we ensure we strike the right balance between flexibility and consistency?

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Insight

Experimenting for success: smart strategies for optimising your marketing

By Ante Demirian, Head of Martech, Data & Analytics

This or that? It's a question we face every day as marketers. Making choices can be tough, not least when it comes to deciding which campaign to run or which website layout to choose. This is where experiments come in – a data-driven method where you simply test different versions or elements of a webpage or app to understand what works best. In this article, we’re listing 10 dos and don'ts to help you get started.

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Insight

How to improve your corporate website for capital market stakeholders

By Freja Nilsson

Our 2024 Webranking Capital Market survey sheds light on the evolving expectations of these key stakeholders across Europe.

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