The purpose of a corporate website is to engage audiences in a conversation about why your company matters. Done well, it can drive your business and brand, and help build long-term relationships and trust with stakeholders.
A corporate website is a critical tool to manage external engagement, yet many companies aren’t getting the maximum value from their sites. We support companies in building long-term trust through their websites with the audiences that matter.
Make your mark
Your website needs to make you attractive to your audiences. When they visit your site, they are vetting you for decisions on employment, investing, partnering, purchasing etc. Your site needs to inform and inspire audiences to enable your business to succeed.
As the public face of your company, the brand experience of your website plays a critical role in helping you stand out and be remembered. Too many websites follow a formula and end up looking very similar. We help companies deliver a brand experience that accurately reflects who they are and what they stand for.
Own your story
The changing media landscape today means companies have less and less control over what’s written about them. A corporate website is the single most effective owned channel to give your side of the story.
Your website needs to provide the whole story of your company, including where you’ve come from and where you’re headed. We work with companies to support them in articulating their narrative and bringing it to life on their website.
A corporate website is never done
Your site needs to be as fast-paced and dynamic as your company. Flexibility and the ability to make updates quickly and regularly are vital, otherwise the site risks becoming a historical document and not forward-looking.
As audience needs and expectations of companies are frequently changing, we have a relentless focus on helping communications teams meet these requirements through our annual Webranking stakeholder research. We work in agile sprints with specific goals to ensure company priorities and audience needs are met. Our approach of continuously testing, verifying and implementing changes helps us eliminate bottlenecks and deliver at pace.
We can work with custom technology or our website subscription service, Website as a Service. Whatever your specifications, we can build it as we are proficient across a number of platforms and technology frameworks, including Episerver, Umbraco, headless, and cloud solutions on Azure and Amazon AWS. Find out more about our technology advisory services.
Learn how we have helped Centrica, Hufvudstaden, Kinnevik, Spirit Energy and Ashtead Group with their corporate websites.