Insights

Integrating accessibility into your brand strategy isn’t just a compliance requirement, it’s a business opportunity, writes Staffan Lindgren, Group CTO and Chief AI officer, Aura.

As sustainability becomes an increasingly critical focus for companies, it’s not just products, operations, and supply chains that are under scrutiny – digital platforms, including websites, are also in the spotlight. Websites are often a company’s most public-facing asset, and with increasing awareness of the digital world’s environmental footprint, adopting sustainable web design practices is key to building trust and maintaining your company’s reputation. It also helps improve site performance and to meet accessibility requirements, enhancing the overall user experience. So how can you reduce your site's environmental impact through sustainable design?

A web design system is crucial to any brand with a digital presence. Done right, it ensures a consistent experience across your website by uniting designers and developers around a common visual language. A design system that’s too rigid, however, can create as many problems as it solves. So, how can we ensure we strike the right balance between flexibility and consistency?

Have you ever given up on a product or service because it didn't live up to your expectations? Or maybe you offer a product or service that doesn't keep customers coming back for more? Poor user experience (UX) design could be the root cause.

Have you ever been in a dispute with a partner where you believe you have all the reasonable arguments in the world? Where you feel that you are the one holding the truth? Where you believe that you are right and they are wrong, but whatever you say they won’t budge? Chances are that you have

The web should provide unprecedented access to information and interactions for everyone, but today this is often not the reality. Most websites have accessibility barriers that make it difficult or near impossible to use and navigate for users with disabilities.

These days, it’s usually a visual element (film, photo, illustration) that gets people to slow their scroll and react in the middle of the constant barrage of information and impressions our brains have to process. Why? Because visuals can awaken a lot of emotion – fast. Joy, sorrow, curiosity, anger, desire, jealousy – just to name a few. And it’s exactly that ability to quickly affect our emotions, and in turn behavior, that makes visual expression so powerful.

Have you made a rational decision lately? Chances are you never have. At least, that’s according to a study in the Harvard Business Review, which found that emotion and cognition are tightly intertwined and that areas of the brain associated with rational thought and decision making both have direct connections to areas associated with feelings and do not exist in separate psychological compartments. That’s a mouthful, but basically what they’re saying is that there are no rational or irrational decisions. All decisions are based on feelings.