Insights

Remember the days before audiobooks were a thing? When ink on paper was the only way to experience the written word? It’s a world that largely excluded the visually impaired, even prompting The American Foundation for the Blind to establish a recording studio back in 1932 where books were created on vinyl records. Fast forward to the 2020s and audiobooks are the fastest growing format in publishing.

Have you ever given up on a product or service because it didn't live up to your expectations? Or maybe you offer a product or service that doesn't keep customers coming back for more? Poor user experience (UX) design could be the root cause.

Have you ever been in a dispute with a partner where you believe you have all the reasonable arguments in the world? Where you feel that you are the one holding the truth? Where you believe that you are right and they are wrong, but whatever you say they won’t budge? Chances are that you have

The web should provide unprecedented access to information and interactions for everyone, but today this is often not the reality. Most websites have accessibility barriers that make it difficult or near impossible to use and navigate for users with disabilities.

Public companies put considerable effort into producing corporate reports each year. Typically, these are designed with magazines as inspiration with exciting design patterns that work well in professionally printed productions. We recommend taking a step back and thinking about how you design, package and distribute your report in a way that takes advantage of how it will be consumed.

Are you struggling to manage a website that has grown out of control and become difficult to maintain? Is your user interface chaotic, rather than calm? If so, a design system might just be the solution for you!"A design system is the single source of truth for all your digital communications""A design system unites product teams around a common visual language. It reduces design debt, accelerates the design process, and builds bridges between teams working in concert to bring products to life”.“Design systems provide a convenient, centralised, and evolving map of a brand’s known product territories with directional pointers to help you explore new regions.”

These days, it’s usually a visual element (film, photo, illustration) that gets people to slow their scroll and react in the middle of the constant barrage of information and impressions our brains have to process. Why? Because visuals can awaken a lot of emotion – fast. Joy, sorrow, curiosity, anger, desire, jealousy – just to name a few. And it’s exactly that ability to quickly affect our emotions, and in turn behavior, that makes visual expression so powerful.

Have you made a rational decision lately? Chances are you never have. At least, that’s according to a study in the Harvard Business Review, which found that emotion and cognition are tightly intertwined and that areas of the brain associated with rational thought and decision making both have direct connections to areas associated with feelings and do not exist in separate psychological compartments. That’s a mouthful, but basically what they’re saying is that there are no rational or irrational decisions. All decisions are based on feelings.