Insights
Thoughts, ideas and insights from experts in all things marketing, communication and technology.
The hidden carbon cost of your website – and how to fix it
Websites, apps, and online platforms may feel weightless, but their impact is not. Carbone4 estimates that the digital sector accounted for 3.4% of global emissions in 2023 – more than many countries produce. The good news is that making digital experiences lighter, faster, and greener is simpler than you might think.
Digital strategy kick-off: How to start the year with a data-driven marketing plan
The start of a new year is more than a reset. It’s an opportunity to refocus your marketing strategy on what actually drives impact. With more channels, platforms and data available than ever before - and AI now accelerating both insight and execution - success depends on turning information into action, not just setting ambitious goals.
Why Han Solo in a kilt, by a loch, holding a bottle is making me feel things (and buy things)
Full disclosure: I am a 50-year-old woman, so having feelings when I see Harrison Ford is probably normal, a generational thing. But I am also a brand and communication strategist, so I know there’s more to it than nostalgia.
September is the new January: Three ways to kickstart your marketing
Content & MarTech Specialist Eliott Friberg explains how September offers a prime opportunity to reset marketing workflows, re-engage audiences, and set your brand up for long-term growth.
Need to increase marketing efficiency and effectiveness? Start with your content processes
The fast-paced marketing landscape demands that global teams deliver more targeted campaigns, generate higher-quality leads, and build long-term brand awareness - all while working with fewer resources and tighter timelines. Content is continuously optimised, new campaigns are launched weekly, and personalisation has become a necessity rather than an option. But what if the key to achieving all these goals lies not in producing more content, but in improving the processes behind it?
Why your digital brand is now your most valuable business asset
Marketing Manager Serenati Rahman explores why your brand’s online presence is now central to long-term growth – and how to protect and grow it.
What ChatGPT-5 means for the future of marketing and communications
GPT-5 isn’t just another AI upgrade. It takes everything you like about GPT-4 and dials it up. It’s sharper, more intuitive, and has a knack for sounding genuinely human. If GPT-4 was the reliable teammate you could count on for solid drafts, GPT-5 feels more like the star strategist who remembers your coffee order, spots emerging trends before they take off, and creates campaigns that feel authentically human. The result? Brand storytelling that connects instantly and resonates deeply.
Creating order from chaos – why we should all get serious about content orchestration
Senior consultant Karen Lester explores how smarter planning and early alignment can turn content output into impact.