Insights

Marketing Manager Serenati Rahman explores why your brand’s online presence is now central to long-term growth – and how to protect and grow it.

GPT-5 isn’t just another AI upgrade. It takes everything you like about GPT-4 and dials it up. It’s sharper, more intuitive, and has a knack for sounding genuinely human. If GPT-4 was the reliable teammate you could count on for solid drafts, GPT-5 feels more like the star strategist who remembers your coffee order, spots emerging trends before they take off, and creates campaigns that feel authentically human. The result? Brand storytelling that connects instantly and resonates deeply.

Senior consultant Karen Lester explores how smarter planning and early alignment can turn content output into impact.

Creativity is more than just a buzzword – it’s a powerful business tool. In an increasingly competitive and fast-moving world, creative thinking has become one of the few remaining advantages that can’t be easily replicated, fuelling innovation, driving differentiation, and transforming how brands connect with people. This is what we heard at our recent Comprend day, where strategist Ulla-Karin Barrett and Chief Experience Officer at Aura, Jerker Fagerström, shared their insights on harnessing creativity as a unique selling proposition.

Corporate communication is experiencing a significant shift. Artificial Intelligence (AI) is actively reshaping how businesses communicate internally and externally. From AI powered chatbots and automated emails, to real-time sentiment analysis and content generation, AI is streamlining communication, making it more efficient and data-driven.

In the wake of a cultural and political backlash against DE&I, should companies speak up or step back, asks Karen Lester.

Comprend's copywriter, Maggie Crusell, explains why three is definitely a magic number when it comes to writing great content.

As sustainability becomes an increasingly critical focus for companies, it’s not just products, operations, and supply chains that are under scrutiny – digital platforms, including websites, are also in the spotlight. Websites are often a company’s most public-facing asset, and with increasing awareness of the digital world’s environmental footprint, adopting sustainable web design practices is key to building trust and maintaining your company’s reputation. It also helps improve site performance and to meet accessibility requirements, enhancing the overall user experience. So how can you reduce your site's environmental impact through sustainable design?