The Webranking report
Benchmark your corporate website against Europe’s largest companies, with unique insights based on more than two decades of stakeholder research.
Learn more about our reports and features and find the option that best suits your needs.
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Is your corporate website meeting stakeholder expectations?
Your website is a critical asset for your business. It's working 24/7, building your reputation, fostering trust and nurturing relationships with stakeholders like customers, investors, journalists, jobseekers and more. But audience expectations are always evolving, making it challenging to identify their needs and pinpoint where your website could improve.
Webranking by Comprend provides the clear, actionable insights you need, with criteria based on real stakeholder expectation surveys conducted every year.
Webranking: A clear path to meeting stakeholder needs (2.24 mins)
Different reports for different needs
We understand that different teams and businesses have unique needs, goals and budgets when it comes to website evaluation and improvement. Whether you need a quick performance overview, in-depth data and insights or expert validation and practical recommendations, there's a Webranking report for you.
Webranking Light
- Understand your website's fundamental performance in meeting stakeholder needs, through clear ratings based on 50 core criteria.
- Identify major content gaps quickly with results that are easy to understand.
- Discover an accessible, simple and structured way to start benchmarking your online presence.
Ideal for:
- Gaining a basic understanding of your website's performance and its strengths and weaknesses.
- Finding a simple, accessible starting point for evaluation and improvement, with insights you can work on independently.
- Getting a quick snapshot or update of your current rankings.
Webranking Standard
- Gain detailed insights into how your website meets stakeholder expectations across all 100 criteria, with access to support from our Webranking team.
- Understand your performance compared with three peers, going beyond general benchmarking.
- Access detailed data and personalised comments to identify specific areas for improvement and prioritisation.
Ideal for:
- Gaining a thorough understanding of your website's performance across all criteria.
- Comparing your results with selected peers and competitors.
- Planning and prioritising improvements as part of a website update or ongoing development.
Webranking Plus
- Get expert analysis and insight on topics like content, user experience and accessibility, moving from quantitative data into qualitative assessment.
- Receive everything in the Standard report plus tailored recommendations and advice from our Comprend experts.
- Discuss findings and get strategic guidance in a two-hour direct session with our experts.
Ideal for:
- Making strategic improvements to your website or content.
- Getting expert validation and tailored recommendations to maximise impact.
- Receiving experienced guidance on accessibility, user experience, or other key areas.
Feature comparison
What's included | Light | Standard | Plus |
|---|---|---|---|
Access to the online platform for unlimited users | ✓ | ✓ | ✓ |
| Evaluation and ranking of your website on 50 core criteria | ✓ | ✓ | ✓ |
| Criteria and results: With definitions, weightings and best practice examples for included criteria | ✓ | ✓ | ✓ |
| PDF and Excel versions of your Webranking report | ✓ | ✓ | ✓ |
| Detailed stakeholder data from our surveys | ✓ | ✓ | ✓ |
| Evaluation and ranking of your website on additional 50 in-depth criteria | | ✓ | ✓ |
| Benchmark analysis. Your website compared with 3 selected peers | | ✓ | ✓ |
| Personalised comments with strengths, challenges and priorities | | ✓ | ✓ |
| Support from the Webranking team | ✓ | ✓ | |
| Direct dialogue with experts (2-hour presentation of insights) | | | ✓ |
| High-level review and best practice recommendations from our experts on content, user experience (UX) and accessibility | | | ✓ |
| PDF version of expert presentations with detailed insights and recommendations | | | ✓ |
Early bird price (June-August) | 35,000 SEK €3,500 £2,900 | 65,000 SEK €6,500 £5,400 | 120,000 SEK €11,500 £10,000 |
Order your report
Order your report today and get detailed insights into the performance of your company.
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Still not sure what's right for you? Get a clear, no obligation overview of our reports to help you decide.
From rankings to results: Turn your insights into impact
Need support turning your Webranking results into measurable improvements? Comprend's consultancy services provide strategic guidance, hands-on assistance, and tailored workshops to ensure your website changes are effective and aligned with your goals. From content and structure updates to SEO, audience journey mapping, and more - we’re here to help you make a real impact.
See how our clients use Webranking
“Webranking gave us more than a checklist - it gave us a shared vision.”
Patrik Romberg, Senior Vice President Group Communications & Human Resources at Trelleborg
Trelleborg and Webranking“It contributes strongly to the understanding of stakeholders’ requirements.”
Edvard Bergström, Vice President Corporate Communication and Anki Hallman, Channel Specialist and Web Editor at Sandvik.
Sandvik and WebrankingAny questions? Get in touch.
We are more than happy to discuss how Webranking can help your company.