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Sandvik
How Sandvik use the Webranking Report
Discovering the most effective methods to enhance your corporate website can be a challenging task, which is why many companies turn to the Webranking Report for guidance. Edvard Bergström (Vice President Corporate Communication) and Anki Hallman (Channel Specialist and Web Editor) at Sandvik share their experience of how they use the Webranking Report to improve their corporate website
About Sandvik
- Sandvik is a Swedish engineering group that specialises in providing equipment, tools, services, and solutions for the mining, infrastructure, and manufacturing industries. Founded in 1862, Sandvik has since expanded their operations and has a strong worldwide presence with sales in about 150 countries.
How do you use the Webranking Report?
We primarily use it as a source of information to keep up to date with stakeholder expectations on corporate websites. By combining surveys on our website with the report, we get a more comprehensive understanding of the increasing requirements.
We go through the report thoroughly and judge which criteria we want and can fulfil and which we cannot or decide not to meet. We focus not only on the core criteria, but also on the in-depth items we find most relevant to work on.
We have got more insights on the requirements on all sections of the website as well as on some of the common features. Something that we find particularly interesting is to follow how certain requirements can change over time.
What are the most helpful features of the Webranking Report?
The "How to improve" section provides a detailed analysis of areas where companies can improve their website. This section offers specific recommendations and actionable steps that can be taken to enhance the website's content and performance.
Another useful feature of the Webranking Report is the Excel file accompanying it. This tool allows companies to easily track their progress as they implement the recommended improvements and make other changes to their website.
By using the Excel file, companies can quickly and easily monitor their progress over time and make adjustments to ensure that they meet their goals
Why is an external ranking of your corporate website important to your team and company?
During the years when we have improved our score, I would say it is primarily a confirmation that we are working in the right direction. For example, we are very pleased to see how our score has improved for Sustainability as this is one of our strategic focus areas. Maintaining a website is a lot of work and far from all efforts are visible on the site. Getting an external acknowledgement that the work has made an impact means a lot to us.
What value does the Webranking Report bring you and your team?
In addition to new learnings, it facilitates a structured way of working with the development of content. It also encourages us to get inspired from other companies’ websites.
It contributes strongly to the understanding of stakeholders’ requirements, and it is a good tool for working with detailed content improvements in a structured way.
Tailoring your content to meet stakeholder requirements
When it comes to maintaining a successful website, understanding your stakeholders' requirements is critical. By using the Webranking Report, you can ensure that your website meets their needs and provides a positive user experience. You can gain valuable insights into your stakeholders' expectations and requirements, allowing you to tailor your content and website accordingly.
Additionally, the Webranking Report provides a structured approach to working on content improvements, helping you to focus your efforts and achieve your goals more effectively.
Order your report
Order your report to get detailed insights into the performance of your company.
Humla TördHead of Webranking
humla.tord@comprend.com+46 70 971 12 75
James HandslipManaging director, UK
james.handslip@comprend.com+44 20 8609 4908
Kimmo KanervaExecutive director
kimmo.kanerva@comprend.com+358 50 314 30 41