Effective content is a vital tool to build and protect a company’s reputation. It supports a company’s corporate agenda and contributes to long-term profitable growth. Planning, creating and measuring content - we can help you tell your story.
Every piece of corporate content should support your strategy and communication objectives, and be easy to find by your audiences. However, many companies struggle with creating high-impact, strategic content.
We partner with clients to help them plan, create and measure content that engages their audiences and supports their corporate narrative.
Develop a strategy
A clear content strategy is most effective way to create compelling and relevant content that your audiences value. It's the blueprint for your approach to content and defines what you want to be known for, who you need to reach and how you will achieve it across your channels. We begin this process by working with clients to develop their corporate narrative and messaging, which are the building blocks of a content strategy.
Engage your audiences
The purpose of content is to engage and positively influence the corporate audiences that are key to your organisation’s success. To win their hearts and minds, and build trust. Our insight into audience expectations, refreshed every year through our Webranking research, helps companies find the right balance between what they need to say and what their audiences require.
Inject creativity where it counts
Content needs to have a spark of creativity to captivate audiences. Corporate shouldn't equal boring. From shooting videos to designing infographics, creating social media assets to producing animations, we make our clients' content stand out. Our experience in design, UX and web development means we are well placed to advise on how content can be enhanced and displayed.
Create a clear editorial process
Businesses need to be equipped to create relevant content quickly. That requires easy-to-use templates, clear processes and tone of voice, and visual assets to be at the ready. It needs to be easy: tools not rules.
Much like a personal trainer, we push our clients to stay on track of their communication objectives and targets. Our recommendations are based on data and insights and we make every piece of content count.
We are very flexible in how we help companies, ranging from supporting a one-off content project through to taking on an interim role in your communications team when you need an extra hand. Our services include:
- Content audits, strategy and editorial planning
- SEO strategy, planning and guidelines
- Video production
- Tone of voice guidelines
- Articulating corporate narrative and messaging
- Social media strategy and and measurement
- Videos, animations and infographics
- Analytics and measurement
- Training e.g. copywriting for the web