AR on AR 2021

AR on AR 2021 |  Summary  |  Ratings  |  Top picks  | Best practices 

Ratings

We've evaluated more than 500 annual reports on 25 criteria. Based on their results we have rated the top performing reports on a scale from A+ to D. Those that were rated B+ or above are listed below. To find out more about your results, order your summary or full report (even if you were not included in the list).

The top performers were SCA, BASF and ICA Gruppen - here's why:

• SCA’s annual report is well written and designed. It explains the value proposition and story about the company very well and maintains a high level in all areas. By combining text with graphic elements it becomes easy to digest. Despite not having an online version of the report, SCA keeps the top position also this year.
• BASF’s annual report is very comprehensive but still easy to use despite its 324 pages. They also provide a complete online version that makes great use of interactive features; one example is the presentation of the business model.
• ICA Gruppen has produced an annual report that is particularly strong in strategy and operations. It is well-designed and easy to use on a desktop screen in a landscape format with links to the different section. ICA Gruppen presents an online summary with the CEO’s comments in video.

Rating scale

A+ First rate
A Excellent
A- Very good
B+ Sound
B  Average
B- Uneven
C+ Common
C  Substandard
C- Poor
D  Uncompetitive