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AR on AR 2021

AR on AR 2021Summary  |  Ratings  |  Top picks  | Best practices 

Welcome to the 25th edition of Annual Report on Annual Reports – the independent global survey on annual reporting practice.

We have read and evaluated more than 500 annual reports in five sections ranging from strategy and operations to presentation and style – whether in print or online. 

The top performers

With many great annual reports, it was a tight competition this year among the top performers. In the end, the top 3 companies were SCA, BASF and ICA Gruppen. 

See the full ratings list

The methodology

This year's Annual Report on Annual Reports – AR on AR 2021 – is based on an evaluation of more than 500 annual reports in 25 criteria.  

Find out more in our summary

Top picks

Our external panel consist of people with long experience in reading and creating annual reports. See which their favourite reports are and why. 

See the top picks of our panel

Best practices

In need of inspiration? We have gathered some best practice examples among all +500 annual reports for the most important criteria. 

Get inspired by others

Are you looking to improve your annual report next year? We can help you. Check out our ReportWatch reports.

Helena Wennergren

Helena Wennergren

Senior consultant


+46 70 971 12 10

James Handslip

James Handslip

Agency Director London


+44 (0)20 8609 4908

How is your site performing?

We identify the content that investors, analysts, business journalists and jobseekers want from corporate websites to help you meet their expecations. 


How effective is your annual report?

Our yearly review of 500 annual reports benchmarks and explains best practice to help you reach higher reporting standards.