Key words: appealing, inviting, branding, making sense, page-turning
Key features: profile, mission, products/services, areas, segments, events
Key numbers: number of minutes (to reach), number of items, number of years, number of charts, number breakdown
Key aspects: style, substance, straightforwardness, strategy, support
Key elements: business model, value creation, drivers, strategy, execution, competition
Key indicators: identifiable, quantifiable, measurable, comparable, adaptable on: operational, financial, social, environmental
Key info: proposition, earnings, dividends, price, ratios, shareholders, contacts
Key items: contents, structure, intelligibility on: revenue, costs, income, balance sheet, condition, cash flows, performance, position, condition
Key points: objectives, goals, targets, check, outlook, forecast, guidance
Key info: risks, mitigation, map, sensitivity, control
Key matters: directors, executives, principles, procedures, control, boards, committees, remuneration
Key components: goals, integration, stakeholders, materiality, facts, figures on: operational, social, environmental, et al.
Key elements: figures, ratios, graphs, maps, diagrams
Key features: availability, online pluses, navigation, access, interactivity
Key aspects: personality, creativity, readability, consistency, originality