Food & Beverage

Rated A-Z

Anheuser-Busch InbevBelgiumB-
ArlaDenmarkB+
AsahiJapanB+
BonduelleFranceB
Campbell SoupU.S.C+
CarlsbergDenmarkB+
CloettaSwedenA
Coca-ColaU.S.B
Conagra FoodsU.S.C
DanoneFranceB+
DiageoUKB+
FrieslandcampinaNetherlandsB
General MillsU.S.B+
HeinekenNetherlandsB
HersheyU.S.C
KelloggU.S.C+
KirinJapanB
Kraft HeinzU.S.C-
Lindt & SprüngliSwitzerlandB
NestleSwitzerlandB+
ParmalatItalyC+
PepsiCoU.S.B-
Pernod RicardFranceB+
SapporoJapanB-
WessanenNetherlandsB+

Ranked

Screenshot of Cloetta's annual report 2016

CloettaSwedenA
ArlaDenmarkB+
General MillsU.S.B+
DanoneFranceB+
Pernod RicardFranceB+
WessanenNetherlandsB+
AsahiJapanB+
CarlsbergDenmarkB+
DiageoUKB+
NestleSwitzerlandB+
HeinekenNetherlandsB
BonduelleFranceB
KirinJapanB
Lindt & SprüngliSwitzerlandB
Coca-ColaU.S.B
FrieslandcampinaNetherlandsB
Anheuser-Busch InbevBelgiumB-
SapporoJapanB-
PepsiCoU.S.B-
ParmalatItalyC+
KelloggU.S.C+
Campbell SoupU.S.C+
Conagra FoodsU.S.C
HersheyU.S.C
Kraft HeinzU.S.C-

Compared

Chart comparing food and beverage companies

Noticed

Arla

A pleasant read from a land of milk, e.g. about the focus, business priorities, and the risk landscape. The cooperative model for profit appropriation is well explained too. A separate booklet displays financial highlights, and notes to statements are a model of clarity.

Asahi

Rich in strategic content and developments yet sometimes labyrinthine.

Carlsberg

Not bad but not refreshingly cool either. Still, notes to statements and accounting policies are presented to be read methodically and effectively.

Coca-Cola

A smooth handover from the past to the future CEO, backed with confident statements: We manage this business not only for the next quarter but also for the next quarter century. But summaries are very, er, summarized, and the 10-K is indigestible.

Diageo

We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle (sic): PCness at its best, sustained (?) in later sections. That said, the review of businesses -and depth of segmentation- and performance indicators are dealt thoroughly.

General Mills

Not too much the run-of-the-mill report made in USA, especially thanks to a Global Responsibility report (published apart) that contains an appreciable amount of information (e.g. Material issues across our value chain, matter-of-fact overviews and strategies and actions, performance dashboards...).

Heineken

No heady brew. Design lacks character and looks like a number of reports made in... London over at least three decades. Strategy sounds as if was business as usual.

Kellogg

Unpalatable (reporting) food.

Lindt & Sprüngli

The quality of chocolate might be exceptional -at least for some- but the report is quite conventional nevertheless.

Nestle

A curious way of defining Operational pillars, Growth drivers and Competitive advantages circling around an all-embracing objective. Geographical segmentation is questionable. Why distinguishing organic growth from real internal growth (sic)? Published alongside, Nestlé in society fairly assesses progress made on an impressive number of issues.

Parmalat

Length (almost 400 pages), structure, layout and overall dullness don’t really make it look like coming from a land of milk.

PepsiCo

The Letter to Shareholders makes up a substantiated report introduction. Then follows an unexciting low-calorie 10-K.

Pernod Ricard

Sparkling design, lively narrative, region and brand highlights spread, visible market drivers, eye-catching photos.

Best annual report 2017 badge

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