Petra is now Comprend

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Tech-enabled marketing and communication

Adding breadth and experience in B2B, B2C and corporate communications. 

Our approach is insight and purpose-driven to deliver sustainable growth and impact. Working in a world that moves fast, experience, expertise and the ability to leverage technology are crucial.

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Driving outcomes, generating higher customer lifetime value

Combining diverse skills to create measureble results and impact enabling long-term growth

Performance marketing

Combining data and automation with real-world experience, we deliver adaptive strategies that maximise marketing-sourced revenue, optimise customer experience, and improve efficiencies.

Digital marketing

  • Strategy, planning, optimisation and set up
  • Social media advert­ising
  • Video, display and programmatic advert­ising
  • Conversion rate optimisation (CRO) and growth strategy


  • Search strategy
  • Data-driven search
  • Behaviour analysis
  • Technical search engine optimisation (SEO)
  • Organic search (SEO)
  • Search engine marketing (SEM)
  • Website migrations

Data driven content

  • Concept strategy and orchestration
  • Content production and optimisation
  • Global content localisation

Data, analytics and insights

Orchestrating data to make it understandable and usable as part of marketing and communication strategies. 

Data strategy

  • Sales and marketing data strategy
  • Measurement audit and current state analysis
  • Digital analytics KPI-workshop
  • Digital analytics measurement plan
  • Technical implementation plan
  • GDPR and privacy consultancy

Data management

  • Digital analytics implementation
  • Tag management
  • Consent management
  • Cloud infrastructure
  • Data integration and warehousing
  • Data visualisation and dashboards

Analysis and insights

  • Market segmentation
  • Customer journey mapping
  • Digital presence / media investments
  • Performance metrics
  • Creative effectiveness
  • Marketing mix modelling (MMM)
  • A/B testing
  • Trends

Client stories

We work with clients like you. Together we take on the challenges of today, making communication impactful and relevant. 

Performance and analytics news and insights

The latest insights and news from the Comprend team on performance and analytics and related topics.

Performance and analytics partners

We have strong partnerships with key technology providers.

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Google Cloud
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Piwik Pro
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Matomo Analytics

Contact us

We'd love to talk to you. Contact us to discuss how we can help you drive growth using insights from data.

Mikko PeltomäkiFinland
James HandslipUnited Kingdom
Per BruunSweden
+46 73 520 63 15