Insights

A corporate website is crucial for capital market professionals as it's often the first point of contact for potential investors. To understand their expectations, Comprend's Capital Market survey 2023 was conducted, with 136 participants comprising capital market professionals in diverse roles, such as business journalists, sell-side analysts, financial planners, and fund managers. This article summarises the survey's key findings, highlighting the crucial information expected on a corporate website by capital market professionals.

Our annual Career survey reveals some critical insights into what jobseekers, students and employees want to see on a company website. The results showed that flexible working hours and work-life balance are still high on the priority list, along with information about employee well-being. To attract top talent, it's crucial to give an honest and detailed description of your company's support for these areas. We also found that jobseekers visit corporate websites to get a feel for a company's values, mission, structure and strategy.

Managing a corporate website is a difficult balancing act to meet the needs of a wide range of stakeholders. To help companies understand the ever-growing expectations, we conduct a Capital Market survey each year to ask analysts, investors and business journalists what their website requirements are."Usually, the information regarding ESG at a company website is very general and doesn't really give out any detailed information to help me as a journalist and researcher understand HOW the company is working with and implementing the ESG-policies. More details and a more comprehensible presentation of the HOW of ESG within the company would be highly appreciated."

The increasing demand for sustainability content has made it harder for communications professionals to provide relevant sustainability content for all stakeholder groups. According to our Web Management Survey earlier this year, communication professionals find it challenging to create relevant sustainability content for investors and business journalists. Here are our tips on what to do based on our recent Webranking research.

Do you find it challenging to attract the right people to your company's workforce? Jobseekers are a demanding target group that require a lot of information from your corporate website. The results from our latest Careers survey show that it's essential to include your purpose, your approach to work-life balance, remote working and personal and professional development opportunities.

To continuously provide relevant, updated and interesting content is something that many companies struggle with. This is confirmed in our yearly Web Management Survey, where we ask communication professionals working with corporate communication about which content-related challenges they foresee will be the biggest this year.

The corporate website is one of the most important communication channels for employer branding. Yet, many European companies miss to include their approach to remote working – something which jobseekers find increasingly important.

An ever-increasing focus on sustainability means that more target groups want to understand companies' approach to sustainability and if the work that they do actually make any difference. The sustainability report can be one source for them, but the corporate website is likely to be the first source that stakeholders turn to.