Insights

Understanding what your audiences want from your corporate website is essential. In our annual Webranking research we map the needs and the most important information according to the stakeholders that we call the capital market - analysts, investors and business journalists.

2020 was a challenging year, and 2021 continues in the same direction, although at least now we have some light at the end of the tunnel. Amongst communications directors and heads of digital in Europe's largest companies, one of the biggest challenges was, not surprisingly, to make communication and business practices even more digital.

The job market is more competitive than ever, and companies need to stand out for all the right reasons if they want to attract top talent. As we've discussed in Comprend’s Careers Report 2019, a company’s corporate website is the main port of call for jobseekers who are considering making an application - and it's not just the Careers section you should be worrying about.

Does the performance of your company’s stock benefit from open information about your company’s strategy, operations and prospects? Is it worth trying to find out what kind of information financial audiences seek to make informed decisions? To which extent, if any, should the company’s information flow exceed regulatory requirements? How generous should the company be with forward-looking information? To put it frankly, do you work hard enough for a fair valuation of your company stock?