Insights

The 2024 Careers Survey provides detailed insights into the expectations and preferences of job seekers across Europe.

Our latest Web Management survey with insights into both long and short term challenges.

The corporate communications landscape is rapidly evolving, with new technological advancements and changing stakeholder expectations. Artificial Intelligence (AI) has emerged as a game-changer. This year's edition of our annual Web Management survey, which asks senior communications professionals about the challenges and trends they foresee, reveals a growing trend among companies. They are increasingly incorporating AI to streamline processes, enhance content creation, and provide personalised experiences to their audiences.

Across the calendar year companies publish information on a number of business aspects in their interim, financial and annual reports. These reports are now mostly read in a digital format rather than as printed copies, as communicated by 73% of the respondents in Comprend's Capital Market survey 2020. In recent years there has been a gradual shift in the format used for digital reports, from the more traditional PDF towards an online summary or full online report. This is particularly evident in the way companies tackle the annual report. How do stakeholders want to read their reports, though, and what do they expect to see within them? Since corporate reporting offers a window into a company, and can therefore impact reputation, it's essential that companies take heed of stakeholder preferences for current reporting methods.

A corporate website is crucial for capital market professionals as it's often the first point of contact for potential investors. To understand their expectations, Comprend's Capital Market survey 2023 was conducted, with 136 participants comprising capital market professionals in diverse roles, such as business journalists, sell-side analysts, financial planners, and fund managers. This article summarises the survey's key findings, highlighting the crucial information expected on a corporate website by capital market professionals.

Our annual Career survey reveals some critical insights into what jobseekers, students and employees want to see on a company website. The results showed that flexible working hours and work-life balance are still high on the priority list, along with information about employee well-being. To attract top talent, it's crucial to give an honest and detailed description of your company's support for these areas. We also found that jobseekers visit corporate websites to get a feel for a company's values, mission, structure and strategy.

Managing a corporate website is a difficult balancing act to meet the needs of a wide range of stakeholders. To help companies understand the ever-growing expectations, we conduct a Capital Market survey each year to ask analysts, investors and business journalists what their website requirements are."Usually, the information regarding ESG at a company website is very general and doesn't really give out any detailed information to help me as a journalist and researcher understand HOW the company is working with and implementing the ESG-policies. More details and a more comprehensible presentation of the HOW of ESG within the company would be highly appreciated."

The increasing demand for sustainability content has made it harder for communications professionals to provide relevant sustainability content for all stakeholder groups. According to our Web Management Survey earlier this year, communication professionals find it challenging to create relevant sustainability content for investors and business journalists. Here are our tips on what to do based on our recent Webranking research.