Pyramid is now Comprend

Pyramid is now Comprend

Tech-enabled marketing and communication

Adding breadth and experience in B2B, B2C and corporate communications. 

Our approach is insight and purpose-driven to deliver sustainable growth and impact. Working in a world that moves fast, experience, expertise and the ability to leverage technology are crucial

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Insights

Thoughts, ideas and insights from experts in all things marketing, communication and technology. 

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Insight
12 June 2024

Experimenting for success: smart strategies for optimising your marketing

By Ante Demirian, Head of Martech, Data & Analytics

This or that? It's a question we face every day as marketers. Making choices can be tough, not least when it comes to deciding which campaign to run or which website layout to choose. This is where experiments come in – a data-driven method where you simply test different versions or elements of a webpage or app to understand what works best. In this article, we’re listing 10 dos and don'ts to help you get started.

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Insight
20 May 2024

How to improve your corporate website for capital market stakeholders

By Freja Nilsson

Our 2024 Webranking Capital Market survey sheds light on the evolving expectations of these key stakeholders across Europe.

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Insight
17 May 2024

What job seekers are looking for on corporate websites in 2024

By Freja Nilsson

The 2024 Careers Survey provides detailed insights into the expectations and preferences of job seekers across Europe.

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Insight
22 April 2024

The biggest corporate communications challenges in 2024

By Freja Nilsson

Our latest Web Management survey with insights into both long and short term challenges.

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Insight
18 April 2024

AI in corporate communications: current uses and future roles

By Freja Nilsson

The corporate communications landscape is rapidly evolving, with new technological advancements and changing stakeholder expectations. Artificial Intelligence (AI) has emerged as a game-changer. This year's edition of our annual Web Management survey, which asks senior communications professionals about the challenges and trends they foresee, reveals a growing trend among companies. They are increasingly incorporating AI to streamline processes, enhance content creation, and provide personalised experiences to their audiences.

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Insight
17 April 2024

Eight tips for writing effective social media ad copy

By Matilda Ekström

Social media platforms are a crucial part of most brands’ marketing strategy. With 4.95 billion users globally and a more than 60% penetration rate1, platforms such as Instagram, TikTok and Linkedin offer unique opportunities to build your brand and generate leads. However, for a social media ad campaign to be successful, you need to be strategic – not least when writing the copy for it. In this article, we have listed our top copywriting tips for social media ads.

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Insight
14 April 2024

Reports should unpack the mindset of the business

Across the calendar year companies publish information on a number of business aspects in their interim, financial and annual reports. These reports are now mostly read in a digital format rather than as printed copies, as communicated by 73% of the respondents in Comprend's Capital Market survey 2020. In recent years there has been a gradual shift in the format used for digital reports, from the more traditional PDF towards an online summary or full online report. This is particularly evident in the way companies tackle the annual report. How do stakeholders want to read their reports, though, and what do they expect to see within them? Since corporate reporting offers a window into a company, and can therefore impact reputation, it's essential that companies take heed of stakeholder preferences for current reporting methods.

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Insight
11 March 2024

Meta’s ad-free gamble and the potential effects on advert­ising and privacy

By Kevin Mullaney

A practical analysis of Meta’s ad-free subscription model and its potential impact on advert­ising, privacy, and consumer behaviour.

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