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Insights

Thoughts, ideas and insights from experts in all things marketing, communication and technology. 

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Insight
2 February 2024

2024 marketing and communication trends you can’t ignore

By Matilda Ekström

What will marketing and communication look like in 2024? From brand and paid advert­ising, SEO and corporate communication, here are the trends we predict will be big news over the next 12 months.

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Insight
30 September 2023

    Spännande diskussioner kring hur du motiverar rätt marknadsföringsbudget

    Det andra frukostseminarier under temat Morning Crunch hade temat ”Secure the budget your marketing deserves”. Mats Rönne och Emma Widerberg diskuterade hur lång- och kortsiktigt kommunikation kan optimeras, hur du på bästa sätt mäter resultat och hur du ska motivera rätt budget inför nästa år.

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    Insight
    30 September 2023

    How effective marketing can make your business noticed, liked and remembered

    In today’s fast-paced business landscape, getting your brand noticed, liked, and remembered is more crucial than ever. Effective marketing strategies play a pivotal role in achieving these goals, ultimately driving success and growth for your business.

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    Insight
    31 August 2023

      Vilken arketyp är du? Brand personality är ett verktyg som vässar din marknadsföring.

      Att definiera ett varumärkes personlighet eller karaktär upplevs ofta som hokus-pokus från reklammakare. En av orsakerna är naturligtvis att vi som arbetar med varumärkesutveckling inte lyckats förmedla vitsen med en väl definierad varumärkespersonlighet.

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      Insight
      31 August 2023

      Mastering the art of Marketing Communications

      Effective marketing communications is the key for creating brand awareness, building customer relationships, and driving sales. In an increasingly competitive market, mastering the art of marketing communications is essential for not only maintaining a position, but also thriving with the advantages it provides.

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      Insight
      31 August 2023

      Is your corporate website sustainable?

      By Helena Wennergren

      The corporate website is necessary for communicating with corporate audiences and being compliant. Sustainability is a topic that is ever-increasing in importance. Despite having tons of information on their website, companies often forget the significant environmental impact of the website itself.

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      Insight
      31 July 2023

      Beyond efficiency: The power of measuring effectiveness

      In the ever-evolving landscape of B2B communication, one thing remains constant: the need for effective strategies that yield tangible results. While measuring efficiency has long been a staple of assessing performance, it’s high time we shift our focus towards measuring effectiveness.

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      Insight
      31 July 2023

      The power of pricing

      Working with marketing it is sometimes easy to overlook pricing as a key element in the marketing mix. Considering the fact that, according to ”The power of pricing” by McKinsey,  a 1% increase in price statistically bumps profit by a whopping 8%, we need to rethink.

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