Insights

Across the calendar year companies publish information on a number of business aspects in their interim, financial and annual reports. These reports are now mostly read in a digital format rather than as printed copies, as communicated by 73% of the respondents in Comprend's Capital Market survey 2020. In recent years there has been a gradual shift in the format used for digital reports, from the more traditional PDF towards an online summary or full online report. This is particularly evident in the way companies tackle the annual report. How do stakeholders want to read their reports, though, and what do they expect to see within them? Since corporate reporting offers a window into a company, and can therefore impact reputation, it's essential that companies take heed of stakeholder preferences for current reporting methods.

A practical analysis of Meta’s ad-free subscription model and its potential impact on advert­ising, privacy, and consumer behaviour.

What will marketing and communication look like in 2024? From brand and paid advert­ising, SEO and corporate communication, here are the trends we predict will be big news over the next 12 months.

Det andra frukostseminarier under temat Morning Crunch hade temat ”Secure the budget your marketing deserves”. Mats Rönne och Emma Widerberg diskuterade hur lång- och kortsiktigt kommunikation kan optimeras, hur du på bästa sätt mäter resultat och hur du ska motivera rätt budget inför nästa år.

In today’s fast-paced business landscape, getting your brand noticed, liked, and remembered is more crucial than ever. Effective marketing strategies play a pivotal role in achieving these goals, ultimately driving success and growth for your business.

Att definiera ett varumärkes personlighet eller karaktär upplevs ofta som hokus-pokus från reklammakare. En av orsakerna är naturligtvis att vi som arbetar med varumärkesutveckling inte lyckats förmedla vitsen med en väl definierad varumärkespersonlighet.

Effective marketing communications is the key for creating brand awareness, building customer relationships, and driving sales. In an increasingly competitive market, mastering the art of marketing communications is essential for not only maintaining a position, but also thriving with the advantages it provides.

The corporate website is necessary for communicating with corporate audiences and being compliant. Sustainability is a topic that is ever-increasing in importance. Despite having tons of information on their website, companies often forget the significant environmental impact of the website itself.