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Insights

Thoughts, ideas and insights from experts in all things marketing, communication and technology. 

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Insight
31 July 2023

Beyond efficiency: The power of measuring effectiveness

In the ever-evolving landscape of B2B communication, one thing remains constant: the need for effective strategies that yield tangible results. While measuring efficiency has long been a staple of assessing performance, it’s high time we shift our focus towards measuring effectiveness.

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Insight
31 July 2023

The power of pricing

Working with marketing it is sometimes easy to overlook pricing as a key element in the marketing mix. Considering the fact that, according to ”The power of pricing” by McKinsey,  a 1% increase in price statistically bumps profit by a whopping 8%, we need to rethink.

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Insight
30 June 2023

    Värdebaserad prissättning ger dig övertaget

    Att sätta rätt pris är svårt. Det är lätt att bli för försiktig och sätta ett pris som inte är långsiktigt lönsamt. Å andra sidan kan ett för högt pris skrämma bort potentiella kunder. Den klokaste vägen är att utgå från det värde som en potentiell kund kommer att uppleva av din produkt.

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    Insight
    25 May 2023

    Five tips for preparing your website for public listing

    By Matilda Ekström

    A corporate website is a crucial communication channel for any listed company. So, when preparing your company website for an initial public offering (IPO), it's important to get it right — from content and UX to technical features and CMS. We have listed our five top tips to help you through it.

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    Insight
    11 May 2023

    Crucial website content for capital market professionals

    By Freja Nilsson

    A corporate website is crucial for capital market professionals as it's often the first point of contact for potential investors. To understand their expectations, Comprend's Capital Market survey 2023 was conducted, with 136 participants comprising capital market professionals in diverse roles, such as business journalists, sell-side analysts, financial planners, and fund managers. This article summarises the survey's key findings, highlighting the crucial information expected on a corporate website by capital market professionals.

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    Insight
    26 April 2023

    The advantages of prioritising accessibility on your corporate website

    With the date for the implementation of the new European Accessibility Act coming closer (28 June 2025), having an accessible website has gone from a "nice to have" to a "must have". If you haven't already started looking into the accessibility aspects of your corporate website, it's time to do so now.

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    Insight
    25 April 2023

    Building a strong employer brand: Key information jobseekers look for on corporate websites

    By Freja Nilsson

    Our annual Career survey reveals some critical insights into what jobseekers, students and employees want to see on a company website. The results showed that flexible working hours and work-life balance are still high on the priority list, along with information about employee well-being. To attract top talent, it's crucial to give an honest and detailed description of your company's support for these areas. We also found that jobseekers visit corporate websites to get a feel for a company's values, mission, structure and strategy.

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    Insight
    31 March 2023

      Unik drivkraftsanalys ger förutsättningarna för att vinna på marknaden

      Under B2B Marketing, Sveriges största event inom B2B-marknadsföring gav Anja Simonsson, Vice President Marketing på Munters, en av dagens mest uppskattade presentationer runt hur bolaget erövrat världsmarknaden med en tillväxt på 23% under 2022.

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