Insights

Imagine you're at a fancy dinner party, and the host has prepared a meal tailored to your specific taste. Not only do you feel valued, but you’re also more likely to remember the experience. Now, translate that to the B2B world, where the stakes are higher, the decisions are more complex, and the relationships are more enduring. Enter AI – your ever-attentive host, ready to serve precisely what each of your customers wants, often before they even know it themselves.

“Artificial intelligence (AI) is a tool, not a replacement for human intelligence”. We’ve all heard it and, most likely, even said it ourselves. But what does it actually mean? Of course, this will depend on what we want to use AI for. In this article, we’ll look at how AI should – and shouldn’t – be leveraged to build your brand identity.

The world of SEO is an ever-changing landscape. As customers’ search behaviour becomes more complex and diversified, staying on top of page rankings and optimisation can be overwhelming, even for an experienced SEO professional. To address this challenge, our SEO team has developed a workflow that leverages the automation of critical tasks to provide a smoother and quicker path to SEO success.

A web design system is crucial to any brand with a digital presence. Done right, it ensures a consistent experience across your website by uniting designers and developers around a common visual language. A design system that’s too rigid, however, can create as many problems as it solves. So, how can we ensure we strike the right balance between flexibility and consistency?

This or that? It's a question we face every day as marketers. Making choices can be tough, not least when it comes to deciding which campaign to run or which website layout to choose. This is where experiments come in – a data-driven method where you simply test different versions or elements of a webpage or app to understand what works best. In this article, we’re listing 10 dos and don'ts to help you get started.

Our 2024 Webranking Capital Market survey sheds light on the evolving expectations of these key stakeholders across Europe.

The 2024 Careers Survey provides detailed insights into the expectations and preferences of job seekers across Europe.

Our latest Web Management survey with insights into both long and short term challenges.