Insights

Have you ever wondered how much your website is really saying about you? Not just the words on the page but the accessibility gaps, the broken links, the security headers nobody checked, the cookie banner that doesn't quite do what it claims, and the tone of voice that drifts a little further from your brand with every new page someone publishes.

“Content and MarTech specialist Eliott Friberg looks at how Optimizely CMP helps marketing teams bring structure to planning and collaboration, and why the right onboarding approach is essential for turning the platform into a practical way of working.”

In a rapidly evolving digital landscape, marketers are surrounded by a growing array of tools, analytics platforms, and AI-driven insights. Yet, despite the influx of innovation, traditional Key Performance Indicators (KPIs), such as Return on Investment (ROI), engagement rates, and personalisation metrics, continue to hold their ground as the cornerstones of effective marketing measurement.

For years we’ve been stuck with intrusive cookie banners, a clumsy solution that frustrates users and offers little real control. Now, the EU’s Digital Omnibus Regulation proposal, though disappointingly slow to implement (we’re looking at 2027 at the earliest), finally sets a clear direction for a future without them.

Over the past months, several major cloud providers such as AWS, Azure and Google Cloud have suffered from outages. When even the biggest players experience problems, millions of websites slow down or stop working altogether. This shows a simple truth: no platform is immune to failure.

Integrating accessibility into your brand strategy isn’t just a compliance requirement, it’s a business opportunity, writes Staffan Lindgren, Group CTO and Chief AI officer, Aura.

Did you know that improving just one key performance metric can dramatically enhance your website's user experience, increase engagement, and even boost your search engine rankings? This key metric is called the Largest Contentful Paint (LCP). The LCP is one of Google’s Core Web Vitals – a set of metrics that measure the health of your website in terms of speed, responsiveness, and visual stability. This article will dive deep into the importance of LCP, looking at how optimising it can make a real difference in your website's performance.

In today’s fast-paced digital landscape, data is king, queen, and probably the entire court. As marketers, we're constantly seeking the most effective ways to connect with our audience, and data is the key to making that happen. However, not all data is created equal. You might be familiar with 1st-party and 3rd-party data—they’ve been around for a while. But what about 0-party and 2nd-party data? These might not be as well known, yet they’re just as crucial. Let’s have a look at what different types of data there is and why they’re all important.