Insights

Integrating accessibility into your brand strategy isn’t just a compliance requirement, it’s a business opportunity, writes Staffan Lindgren, Group CTO and Chief AI officer, Aura.

Did you know that improving just one key performance metric can dramatically enhance your website's user experience, increase engagement, and even boost your search engine rankings? This key metric is called the Largest Contentful Paint (LCP). The LCP is one of Google’s Core Web Vitals – a set of metrics that measure the health of your website in terms of speed, responsiveness, and visual stability. This article will dive deep into the importance of LCP, looking at how optimising it can make a real difference in your website's performance.

In today’s fast-paced digital landscape, data is king, queen, and probably the entire court. As marketers, we're constantly seeking the most effective ways to connect with our audience, and data is the key to making that happen. However, not all data is created equal. You might be familiar with 1st-party and 3rd-party data—they’ve been around for a while. But what about 0-party and 2nd-party data? These might not be as well known, yet they’re just as crucial. Let’s have a look at what different types of data there is and why they’re all important.

As the pace of technological change accelerates, enterprises must be agile to remain competitive – not least when it comes to AI. Traditional AI implementation approaches, which often involve lengthy development cycles and rigid structures, are no longer sufficient. Agile AI solutions on the other hand, characterised by flexibility, scalability, and rapid deployment, are essential to keep up with dynamic market demands and technological advancements. Microservice architecture offers a promising approach to achieving this agility.

The corporate website is necessary for communicating with corporate audiences and being compliant. Sustainability is a topic that is ever-increasing in importance. Despite having tons of information on their website, companies often forget the significant environmental impact of the website itself.

In this year's Web Management survey we noticed that corporate communication professionals struggle with creating a unified brand experience across digital channels whilst also producing engaging content that resonates with their audience. They are also worried that they won't be able to keep up with the fast-developing technological landscape.

Page speed and website speed may seem to be simple topics, but many times these are complex issue. There is no single recipe to get faster speed, rather it is the combination of editor and technical knowledge.

In 2020, people expect a personalised digital experience. Companies like Netflix, Spotify and Klarna have raised the bar for consumers in recent years by providing highly personalised experiences to users.