Insights

In this year's Web Management survey we noticed that corporate communication professionals struggle with creating a unified brand experience across digital channels whilst also producing engaging content that resonates with their audience. They are also worried that they won't be able to keep up with the fast-developing technological landscape.

Page speed and website speed may seem to be simple topics, but many times these are complex issue. There is no single recipe to get faster speed, rather it is the combination of editor and technical knowledge.

In 2020, people expect a personalised digital experience. Companies like Netflix, Spotify and Klarna have raised the bar for consumers in recent years by providing highly personalised experiences to users.

Running a website isn't free, but it doesn't have to cost more than necessary. In a changing world, what you really need is the ability to respond and react quickly with hassle-free publishing and editing. 

Are you struggling to manage a website that has grown out of control and become difficult to maintain? Is your user interface chaotic, rather than calm? If so, a design system might just be the solution for you!"A design system is the single source of truth for all your digital communications""A design system unites product teams around a common visual language. It reduces design debt, accelerates the design process, and builds bridges between teams working in concert to bring products to life”.“Design systems provide a convenient, centralised, and evolving map of a brand’s known product territories with directional pointers to help you explore new regions.”

How often are you considering user needs during the development lifecycle? And how are you documenting this for discussion, implementation and follow up? Regardless of whether you're new to user stories or they're part of your daily operations, we have gathered our top tips to either help you get started or keep you on track!

Dark sites are a longstanding part of the communicator's crisis arsenal and it’s not hard to understand why. Rather than having your day to day activities paralysed by a crisis, a dark site ensures you will always have an escape route in place. At the flick of a switch, communicators can now direct users to a platform pre-loaded with information, assets, and functionalities designed to manage stakeholder communication.