September is the new January: Three ways to kickstart your marketing

January might traditionally be the time for fresh starts, but in modern marketing, September is where the real momentum begins. Teams return from summer with renewed energy, budgets are reactivated, and there’s just enough runway left in the year to test, learn, and deliver impact while laying strategic foundations beyond December. Q4 isn’t just about closing the year strong - it’s about setting the right course for the year ahead.

Here are three practical ways to turn September into your new January, using Optimizely CMP, Sprinklr, Sprout Social, Inc., and DAM to kick things off.

Reset your workflows with Optimizely CMP

When campaigns pick up speed in September, scattered processes and unclear ownership can slow teams down. Optimizely CMP provides a central hub to align stakeholders, plan initiatives, and manage content end-to-end. By embedding Q4 priorities into the platform now, you not only gain speed and visibility but also create a shared source of truth for the whole organisation. This eliminates duplicate efforts, improves governance, and helps teams balance fast delivery with long-term brand consistency. September is the perfect moment to reset workflows and make sure strategy and execution work in tandem.

Reignite engagement with Sprinklr and Sprout Social

Audiences don’t wait for January, and neither should your brand. Sprinklr, as a full CXM platform, helps brands connect across touchpoints with listening, analytics, and engagement at scale. Sprout Social complements this with streamlined social media management, enabling teams to plan, publish, and track performance with ease. By using September as a time to recalibrate messaging, monitor sentiment, and experiment with creative formats, you can identify what resonates before the year ends. This approach gives you validated insights for 2026 planning while still driving immediate impact in Q4. In a competitive market, being proactive now means you start the new year with a clear advantage, not playing catch-up.

So September isn’t just the end of summer, it’s the moment to reset workflows, re-engage audiences, and prepare your brand for the year ahead.

Bring order to chaos with DAM

Q4 often brings a scramble for brand assets - multiple versions, missing files, inconsistent visuals. A DAM system brings structure by centralising approved content, streamlining reuse, and safeguarding compliance across channels. Launching a DAM reset in September ensures marketing and creative teams can find and deploy assets quickly, without wasting time searching or re-creating. This not only accelerates campaign delivery but also strengthens brand governance by ensuring only the right versions go live. The result? More efficient teams, higher-quality campaigns, and creative capacity freed up for innovation rather than admin.

Make September your launchpad

September combines urgency with opportunity. With Optimizely CMP to bring clarity, Sprinklr to sharpen customer experience, Sprout Social to manage social engagement, and DAM to keep your brand consistent, you transform Q4 from year-end rush into a launchpad for the future. Make September your new January - and reset your marketing for impact that lasts long after December.