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The latest insights and news from the Comprend team

Keep up to speed with the latest trends and developments within communication, marketing and technology.

News

The latest news from the Comprend team.

News

How European companies can go beyond compliance through clearer communication

The 2025–2026 Europe 500 Webranking shows how Europe’s largest companies adapt their corporate communication to new EU rules on AI, sustainability, and accessibility.

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News

Hur presterar svenska företagswebbplatser i ett år av förändring och nya krav på transparens?

I den tjugonionde upplagan av Webranking by Comprend omfattas 155 av Sveriges största börsnoterade bolag. I år uppnår svenska bolag en genomsnittspoäng på 46,7, vilket är något under det europeiska genomsnittet på 47,1. Skillnaden är liten men symbolisk - den visar att svenska företag som länge legat i framkant när det gäller transparens, nu behöver ta nya tag för att behålla sin position i den europeiska konkurrensen.

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News

A sharper digital presence for Precise Biometrics

Launching a new website isn’t just about updating design or refreshing content. When it’s done in the right way, it’s about creating a platform that reflects the business of today, and where they’re going next. That’s exactly what Precise Biometrics set out to do with their new site. And we’re proud to have partnered with them to bring it to life.

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Insights

The latest insights from the Comprend team.

Insight

Breaking through the great firewall: ensuring website performance in China

For any international business, a website is often the first point of contact with clients and partners. But when it comes to mainland China, being online does not necessarily mean being accessible. The Chinese internet operates under a distinct set of regulations, technical standards, and network constraints that make website availability a complex issue for companies based outside the country.

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Insight

What gets measured gets managed: Smarter analytics for Corporate Communications

In this month’s Thoughts on Tap, Rachael Stackhouse explores how corporate communicators can close the gap between activity and impact - and why smarter analytics are key to proving real value.

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Insight

When the cloud wobbles: Why your web infrastructure must be ready

Over the past months, several major cloud providers such as AWS, Azure and Google Cloud have suffered from outages. When even the biggest players experience problems, millions of websites slow down or stop working altogether. This shows a simple truth: no platform is immune to failure.

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Events

We have arrange events, breakfasts and seminars at our different offices and online. Events usually requires an invite, please reach out to us if you are interested to participate.

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3 December 15:00 - 3 december 17:00

AI search and the future of visibility

What the changes mean for marketing and communication. AI is reshaping how people search – and how they discover brands. With Google’s new AI Overviews, the search experience is becoming more conversational, changing how customers move from curiosity to decision.

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