Insights

Content & MarTech Specialist Eliott Friberg explains how September offers a prime opportunity to reset marketing workflows, re-engage audiences, and set your brand up for long-term growth.

A good careers website isn’t just a digital noticeboard for job openings, it’s a living showcase of a company’s culture, values, and future. In today’s world, people are more socially conscious than ever. As consumers, we demand high standards from the brands we buy from; as employees, our expectations are even higher. When we choose to invest our time, skills, and energy in an organisation, we’re looking for way more than a pay slip, we’re looking for purpose, belonging, and opportunities to grow.

The fast-paced marketing landscape demands that global teams deliver more targeted campaigns, generate higher-quality leads, and build long-term brand awareness - all while working with fewer resources and tighter timelines. Content is continuously optimised, new campaigns are launched weekly, and personalisation has become a necessity rather than an option. But what if the key to achieving all these goals lies not in producing more content, but in improving the processes behind it?

Marketing Manager Serenati Rahman explores why your brand’s online presence is now central to long-term growth – and how to protect and grow it.

GPT-5 isn’t just another AI upgrade. It takes everything you like about GPT-4 and dials it up. It’s sharper, more intuitive, and has a knack for sounding genuinely human. If GPT-4 was the reliable teammate you could count on for solid drafts, GPT-5 feels more like the star strategist who remembers your coffee order, spots emerging trends before they take off, and creates campaigns that feel authentically human. The result? Brand storytelling that connects instantly and resonates deeply.

Aura Group CTO Staffan Lindgren explores why policymakers and business leaders must collaborate to co-create effective regulation in an era defined by AI and data privacy.

Senior consultant Karen Lester explores how smarter planning and early alignment can turn content output into impact.

Creativity is more than just a buzzword – it’s a powerful business tool. In an increasingly competitive and fast-moving world, creative thinking has become one of the few remaining advantages that can’t be easily replicated, fuelling innovation, driving differentiation, and transforming how brands connect with people. This is what we heard at our recent Comprend day, where strategist Ulla-Karin Barrett and Chief Experience Officer at Aura, Jerker Fagerström, shared their insights on harnessing creativity as a unique selling proposition.