Insights

Insights, thoughts, findings on topics related to digital corporate communications. Subscribe to our newsletter so that you don't miss anything!

Explore our thoughts on: Content

February 22, 2023 Content

How to make your content readable

February 22, 2023 Content, Digital communications

An uncertain future demands greater investment from corporate brands

February 22, 2023 Websites, Content, Digital communications, Digital brand management

What are the biggest communication challenges for companies in 2023?

Corporate communication trends 2023

December 16, 2022 Digital communications, Content, Tech advisory, Websites

2023 digital corporate communication trends

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November 24, 2022 Websites, Content, Digital communications

From strategy to action: how to make sure you create the right content

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November 24, 2022 Intranets, Content

The value of intranet news

Five SEO copywriting tips by Matilda Ekström

October 26, 2022 Digital communications, Content

Five SEO copywriting tips

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September 22, 2022 Digital communications, Content

TikTok + Employer branding = True?

Image of Charlotte Naversten and the title of the article

August 24, 2022 Content, Websites, Tech advisory

Don't forget the editors when building your website

June 03, 2022 Websites, Research, Content

What do investors, analysts and journalists look for on corporate websites?

May 24, 2022 Research, Websites, Content

Relevant sustainability content for investors and business journalists

May 18, 2022 Research, Content

Three crucial pieces of information that jobseekers expect

May 10, 2022 Content, Research, Websites

How to create trustworthy employer branding

Image with text and a portrait of Freja Nilsson.

March 24, 2022 Content, Digital communications

Content creation is both a challenge and a top priority

Time to think about analytics and privacy

January 27, 2022 Websites, Content, Tech advisory

Time to think about analytics and privacy

Black dslr camera

January 26, 2022 Content

How to engage your audiences on social media with video

Crystal ball

December 16, 2021 Digital communications, Tech advisory, Content, Websites, Annual Reports

2022 corporate communication predictions

A table with a a typewriter, coffee cup, glasses and tossed paper.

December 16, 2021 Websites, Content, Digital communications

Time to review your copy!

Coloured eggs

November 25, 2021 Content, Websites, Digital communications

Sustainability: How to meet the needs of multiple target groups

Organised archive with ring-binders

September 30, 2021 Content, Digital communications

The perfect content structure

Paint roller

September 30, 2021 Content, Digital communications

How to brush up your Wikipedia page

archive cards

August 25, 2021 Websites, Content

How to structure your media archives

spaghetti

August 25, 2021 Content, Websites

Content structures that grow wild

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June 24, 2021 Websites, Content, Digital communications

What the capital market want from corporate websites

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May 26, 2021 Websites, Content, Digital brand management, Research

The secrets behind a great career website

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April 29, 2021 Digital communications, Content, Websites, Tech advisory

Are you publishing one-size-fits-all content?

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March 24, 2021 Websites, Content, Digital communications

IR and digital is a match made in heaven

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March 18, 2021 Websites, Content, Digital communications, Research

All communication 100% digital!

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February 24, 2021 Digital communications, Content

Be relevant for your corporate website visitors

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December 15, 2020 Annual Reports, Intranets, Content, Websites

2021 corporate communication trends

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December 14, 2020 Websites, Content

Insights from Spirit Energy: the role of storytelling in corporate reputation

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November 13, 2020 Websites, Content

The role of imagery and video on corporate websites

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November 04, 2020 Websites, Content

Sustainability and corporate strategy starting to go hand-in-hand

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November 03, 2020 Digital communications, Content, Tech advisory

How to enhance corporate communication with personalised content

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October 05, 2020 Websites, Content

An accessible website is key to telling your story

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September 24, 2020 Content, Websites

Corporate reputation is too important to risk poor UX

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July 13, 2020 Annual Reports, Content

Make your corporate report work harder

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July 10, 2020 Intranets, Content, Digital communications

Engaging and motivating internal communication

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July 06, 2020 Digital brand management, Digital communications, Content

Brand strategy for a digital world

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July 02, 2020 Content

People can’t find my content

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May 27, 2020 Content

Excellent content requires great tools

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April 08, 2020 Websites, Content, Digital communications

Maximising the jobseeker experience on corporate websites

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March 31, 2020 Websites, Content, Digital communications

Five ways to strengthen your ESG communications

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March 17, 2020 Websites, Intranets, Content, Digital communications

Are your corporate communication channels crisis-ready?

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February 26, 2020 Websites, Content, Digital communications

How successful are companies at communicating their diversity commitments?

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February 25, 2020 Content, Digital communications, Websites

How do you make your website more memorable?

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January 23, 2020 Websites, Content, Digital communications

2020 corporate communication predictions

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January 09, 2020 Content, Digital brand management

One piece of content - many channels

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December 19, 2019 Content, Digital communications

Cracking the social media algorithm

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December 18, 2019 Websites, Content, Tech advisory

Content at the heart of the communication strategy

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November 28, 2019 Websites, Content, Digital brand management, Digital communications

One third of companies struggle with poor data analytics

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November 13, 2019 Websites, Content

Mind the content when redesigning your website

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October 15, 2019 Content, Websites

Don't hide your content

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September 26, 2019 Content

Content that builds trust

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May 16, 2019 Intranets, Content, Digital communications

Do you work on your strategic branding from the inside?

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April 26, 2019 Websites, Content

Hufvudstaden gets a digital renovation

January 30, 2019 Websites, Content

Improve your website with analytics

January 15, 2019 Content, Digital communications

Storytelling for Impact

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December 18, 2018 Websites, Content, Digital communications, Tech advisory

Streamline communication with AI

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December 11, 2018 Content, Digital communications

How to make your website accessible – and why this is important

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November 12, 2018 Content, Digital communications, Digital brand management

What to consider when creating editorial guidelines

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October 18, 2018 Content, Digital communications

Planning the year for your corporate website

September 26, 2018 Content, Digital communications

Lift your brand with corporate storytelling

May 11, 2018 Websites, Digital brand management, Content

Skanska involves the users in the web development process

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March 27, 2018 Content, Digital brand management, Digital communications

Understand user needs to create valuable digital solutions

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February 22, 2018 Websites, Content, Annual Reports

It’s that time of the year again – hello annual reports!

January 26, 2018 Content, Research

Understanding audiences and relevant content

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October 06, 2017 Content, Digital communications

Design is the chicken and content is the egg

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June 29, 2017 Content, Tech advisory

Shoot better films using your phone

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June 28, 2017 Tech advisory, Digital communications, Research, Websites, Content

Test your website's accessibility

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April 26, 2017 Websites, Content, Tech advisory

Get started with accessibility: our 10 top tips

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March 03, 2016 Content, Websites

The content driven corporate website

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January 12, 2015 Content

Corporate Governance – be as transparent as possible

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