Contact us
Reach out to any of us to discuss how we can help you with your branding.
Perstorp
Perstorp is a leading specialty chemicals group with manufacturing in Asia, Europe, and North America and around 1,600 employees.
The challenge
With over a century in the speciality chemicals industry, Perstorp had grown into a world-leading company. Its brand, however, didn’t reflect its leadership positioning or the innovative spirit of the business. This caused a struggle to stay ahead in an increasingly competitive global market, a general lack of direction, and a lack of motivation from within the business.
The solution
We started by first understanding Perstorp’s market, its competitors and existing brand. This included a competitor analysis and a series of internal stakeholder workshops and extensive interviews with Perstorp customers and partners.
Based on these insights, we developed a new and comprehensive brand platform that would influence perception, to change the brand’s position. The new visual and verbal framework had to capture the company’s culture, while also resonating with the people that mattered to Perstorp’s business.
At the core was a new brand promise: “A competitive edge to advance everyday life,” and the communication concept “One molecule can change everything.”
We also handled crucial change management, such as the launch, implementation, and internal celebration of the new brand platform. By providing continued brand support, we made sure that the new platform was consistently reflected in every channel of Perstorp’s communication.
The impact
The brand reboot was received with elation and enthusiasm within the Perstorp organisation. The company’s employee net promoter score (ENPS) took a sharp turn upward.
The increased clarity in market position, focused on sustainability, also enabled an increase in price premium and a strengthened hold on the market.
Discovering the most effective methods to enhance your corporate website can be a challenging task
Learn more about the caseAs a big and international company with many different target groups, it can be challenging to create content that meets the stakeholder needs as well as ensuring that the website always is up to date.
Learn more about the caseReach out to any of us to discuss how we can help you with your branding.