This year’s Webranking by Comprend research evaluated the corporate websites of the 64 largest listed companies in Germany. The German results reveal that companies provide a good service to business journalists and jobseekers, but that the needs of investors and analysts are far from being met. Providing more future-looking content on German corporate websites would be a great starting point for improving their experience.
Rank | Company | Score (out of 100) |
---|---|---|
1 | BASF | 76.6 |
2 | Bayer | 73.2 |
3 | Continental | 64.9 |
4 | Daimler | 63.8 |
5 | Fresenius | 60.4 |
6 | SAP | 59.9 |
7 | Hannover Re | 58.6 |
8 | Allianz | 58.3 |
9 | Prosieben Sat 1 Media | 58.1 |
10 | Henkel | 57.9 |
11 | Deutsche Telekom | 57.7 |
12 | Airbus | 57.2 |
13 | Hugo Boss | 55.9 |
14 | Adidas | 55.1 |
15 | BMW | 54.8 |
16 | Heidelbergcement | 54.2 |
17 | Munich Re | 53.7 |
18 | TUI Group | 53.6 |
18 | Siemens | 53.6 |
20 | Infineon Technologies | 53.4 |
21 | Fresenius Medical Care | 53.1 |
22 | Deutsche Post | 52.8 |
23 | ThyssenKrupp | 52.7 |
24 | RWE | 52.3 |
25 | Deutsche Boerse | 51.9 |
25 | Brenntag | 51.9 |
27 | Merck Kgaa | 51.5 |
28 | Beiersdorf | 51.0 |
29 | Symrise | 50.6 |
29 | Evonik Industries | 50.6 |
31 | Covestro | 50.2 |
32 | GEA Group | 50.1 |
33 | Rheinmetall | 49.8 |
34 | Lanxess | 48.8 |
35 | K+S | 48.7 |
35 | Puma | 48.7 |
37 | Volkswagen | 48.1 |
38 | KION Group | 48.0 |
39 | Commerzbank | 47.2 |
40 | Lufthansa Group | 46.6 |
41 | MTU Aero Engines | 46.5 |
42 | Evotec | 45.8 |
43 | Zalando | 45.5 |
43 | Deutsche Bank | 45.5 |
45 | Osram Licht | 45.4 |
46 | E.On | 44.5 |
47 | Qiagen | 42.9 |
48 | Innogy | 41.1 |
49 | United Internet | 38.2 |
50 | Knorr-Bremse | 38.0 |
51 | Scout24 | 37.4 |
52 | Uniper | 37.2 |
53 | Wirecard | 37.0 |
54 | LEG Immobilien | 36.7 |
55 | BB Biotech | 36.1 |
56 | Deutsche Wohnen | 36.0 |
57 | Sartorius Group | 33.1 |
58 | Vonovia | 32.6 |
59 | Delivery Hero | 31.6 |
60 | TAG Immobilien | 31.4 |
61 | Aroundtown | 29.7 |
62 | Siemens Healthineers | 28.0 |
63 | Linde | 25.0 |
64 | Porsche AML | 24.5 |