We identify the content that analysts, investors, journalists and jobseekers want from corporate websites to help you meet their expectations.
The Webranking 2020-2021 summary is here
By Helena Wennergren
Our annual Webranking research offers rich insights into changing audience expectations and shines a light on corporate communication best practice. Increasing stakeholder demands has resulted in a lower average score among the largest listed companies this year.
We have summarised the results and learnings from our research this year in a whitepaper. It is full of insights and tips on what content is expected across all sections, to help you improve your corporate website. The whitepaper covers all sections from Webranking, which are:
- Homepage
- About us
- Investor relations
- Governance
- Reporting
- Share information
- Press
- Sustainability
- Careers
- Features and functionalities
Each section is described with what the stakeholders expect, how companies have met these expectations this year and present a best practice example to inspire.
There is also a detailed description of our research methodology; how we select companies to rank and how the ranking criteria are created. You can choose if you want to read it directly online or download it as a PDF.
