December 16, 2020 Webranking

The Webranking 2020-2021 summary is here

By Helena Wennergren

Our annual Webranking research offers rich insights into changing audience expectations and shines a light on corporate communication best practice. Increasing stakeholder demands has resulted in a lower average score among the largest listed companies this year.

We have summarised the results and learnings from our research this year in a whitepaper. It is full of insights and tips on what content is expected across all sections, to help you improve your corporate website. The whitepaper covers all sections from Webranking, which are:

  • Homepage
  • About us
  • Investor relations
  • Governance
  • Reporting
  • Share information
  • Press
  • Sustainability
  • Careers
  • Features and functionalities

Each section is described with what the stakeholders expect, how companies have met these expectations this year and present a best practice example to inspire.

There is also a detailed description of our research methodology; how we select companies to rank and how the ranking criteria are created. You can choose if you want to read it directly online or download it as a PDF.

Webranking 2020-2021 summary

Helena Wennergren

Helena Wennergren

Head of Research

helena.wennergren@comprend.com

+46 70 971 12 10

Cookies
This website uses cookies as described in our Cookie policy. To see what cookies we serve and set your own preferences, please use your web browser's settings. Otherwise, if you agree to our use of cookies, please continue to use our website. Cookie policy