We identify the content that analysts, investors, journalists and jobseekers want from corporate websites to help you meet their expectations.
December 16, 2020 Webranking
By Helena Wennergren
Our annual Webranking research offers rich insights into changing audience expectations and shines a light on corporate communication best practice. Increasing stakeholder demands has resulted in a lower average score among the largest listed companies this year.
We have summarised the results and learnings from our research this year in a whitepaper. It is full of insights and tips on what content is expected across all sections, to help you improve your corporate website. The whitepaper covers all sections from Webranking, which are:
Each section is described with what the stakeholders expect, how companies have met these expectations this year and present a best practice example to inspire.
There is also a detailed description of our research methodology; how we select companies to rank and how the ranking criteria are created. You can choose if you want to read it directly online or download it as a PDF.