The Webranking 2020-2021 summary is here

By Helena Wennergren

Our annual Webranking research offers rich insights into changing audience expectations and shines a light on corporate communication best practice. Increasing stakeholder demands has resulted in a lower average score among the largest listed companies this year.

We have summarised the results and learnings from our research this year in a whitepaper. It is full of insights and tips on what content is expected across all sections, to help you improve your corporate website. The whitepaper covers all sections from Webranking, which are:

• Homepage
• About us
• Investor relations
• Governance
• Reporting
• Share information
• Press
• Sustainability
• Careers
• Features and functionalities

Each section is described with what the stakeholders expect, how companies have met these expectations this year and present a best practice example to inspire.

There is also a detailed description of our research methodology; how we select companies to rank and how the ranking criteria are created. You can choose if you want to read it directly online or download it as a PDF.

Webranking 2020-2021 summary