March 06, 2020 Webranking
By Chris Henson
Corporate communications involves a lot of juggling, from staying abreast of digital trends to maintaining the corporate website. Comprend's Web Management Report can keep you from dropping the ball - it's our guide through the hot topics, challenges, and priorities on the minds of communications professionals across Europe.
Responses to this year's Web Management survey shine a light on a busy year ahead for digital corporate communications teams. Read the report to find out more about topics such as:
With corporate reputation clearly linked to market capitalisation, companies need to avoid risking misunderstandings by promoting a positive direction when telling their story. The company story should shine through across the website's most visited pages and build trust with your stakeholders!
In a constantly-evolving digital world, it's easy to feel overwhelmed. Communications professionals need to conquer this unpredictability to show their companies moving seamlessly through the tech-volution, but this is easier said than done.
Addressing environmental, social and governance information on the corporate website is a head-scratcher for communications departments. With investment decisions increasingly informed by a company's ESG rating, a considered approach on these issues has become essential.