March 06, 2020 Webranking
The Web Management Report 2020 is live!
By Chris Henson
Corporate communications involves a lot of juggling, from staying abreast of digital trends to maintaining the corporate website. Comprend's Web Management Report can keep you from dropping the ball - it's our guide through the hot topics, challenges, and priorities on the minds of communications professionals across Europe.
Responses to this year's Web Management survey shine a light on a busy year ahead for digital corporate communications teams. Read the report to find out more about topics such as:
Communicating your company story
With corporate reputation clearly linked to market capitalisation, companies need to avoid risking misunderstandings by promoting a positive direction when telling their story. The company story should shine through across the website's most visited pages and build trust with your stakeholders!
The unpredictable, changing landscape of corporate communications
In a constantly-evolving digital world, it's easy to feel overwhelmed. Communications professionals need to conquer this unpredictability to show their companies moving seamlessly through the tech-volution, but this is easier said than done.
2020 is the year for ESG information on the corporate website
Addressing environmental, social and governance information on the corporate website is a head-scratcher for communications departments. With investment decisions increasingly informed by a company's ESG rating, a considered approach on these issues has become essential.
