Norwegian companies are serious about their values
An area where Norwegian websites are performing rather better is their Careers pages. To highlight one aspect, all but one of the ranked Norwegian companies present information on their company culture or values, which is a significantly higher rate than Europe's largest companies. Our latest research shows this information is important for 90% of jobseekers as they build an impression of what working at a company might be like, so this is clearly an area where Norwegian companies are meeting the needs of their users. Salmon farming leader Mowi stand out for a nice presentation of their four values, with a picture of their employees along with each one to represent that value in action.
Don't forget to communicate your commitment to equality
One area that needs additional attention, though, is diversity and equal opportunities information for jobseekers. This is standard information for a modern employer to divulge, and naturally it's highly important for prospective applicants. A company might have told their values story really nicely, but it's missing a key chapter if they are not also presenting their workplace as inclusive. Just 4 of the 10 ranked Norwegian companies currently share any information on their approach to diversity to equal opportunities, while none of those 4 provide any data to support their equality efforts. Norsk Hydro are one such company, and while they don't have any figures to back up their commitment, they do have a good segment on how their diversity is a strength and slots in with their values.