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May 30, 2018 Webranking | News

Webranking 2018-2019 about to start

By  Helena Wennergren

The 22nd season of Webranking by Comprend is about to start, measuring how well the largest companies in Europe meet the demands from the capital market and from jobseekers in 2018. Here is all you need to know about the new season.

Learn about the stakeholders’ needs in our spotlight reports

Our survey summaries, which form the base of the Webranking criteria, can be found in our spotlight reports:

In the spotlight you’ll learn about what the stakeholders of corporate websites find important, and how has this changed compared to previous years. They consist of helpful reading to help you stay up to date.

Result lists published per country and region

As usual, the results per country will be published during the autumn and winter, as will the results of the companies included in the Europe 500 and Global 100 lists.

This year we will also publish the results for “All Europe”, that is all European companies that are ranked, regardless of which list they are on. In this list we will also invite companies that are not large enough to be on the lists, but which might be ambitious enough to be in the top of All Europe. Companies that pre-order the Webranking Report before 31 July will be included in the All Europe list.

The list of companies will be published within the next couple of days.

Pre-order your report – to last year’s price

This year, the price for the Webranking Standard Report is 6,500 EUR, but if you order before 31 August, you will get it for last year’s price of 4,900 EUR.

The pre-order price for the Webranking Plus Report, which also includes a qualitative analysis of your website and a face to face presentation, is 8,900 EUR instead of 11,500 EUR.

 Price before 31 August 2018Price from 1 September 2018
Webranking Standard Report4,900 EUR6,500 EUR
Webranking Plus Report9,500 EUR11,500 EUR


Important dates

1 June The ranking of Webranking 2018-2019 starts

31 July Last day for companies outside of the lists to pre-order the report to be included in All Europe 

15 August Final day to send in changes to Webranking*

31 August The ranking closes; Last day to pre-order your Webranking Report

16 October First delivery of the Webranking Report to those who have pre-ordered

* We are aware that many companies use the summer to make sure their websites are in perfect shape for the autumn. To make sure that we don’t miss any major changes you have made, you can send us an email with links and explanations to updates you have made during the summer so that this information can be included in your report.


 If you are new to Webranking by Comprend, this is what you need to know:

1. Webranking is based on stakeholder expectations

Every year we ask the stakeholders of corporate websites what they expect from listed companies when it comes to information about the companies, either as an investment, a company of interest for the public or as a potential employer. Based on responses from around 500 people – 200 representing the capital market and 300 representing jobseekers – we summarise their expectations into criteria that we use to rank the companies.

The criteria are split up into different sections such as About us, Investor Relations, Sustainability and Careers. Some criteria also apply to the companies’ social media channels.

2. Webranking covers the largest companies based on market cap

Using STOXX All Europe as a base, we rank the 500 largest companies in Europe. Size is measured in market cap.

In addition to these 500 companies, we rank additional companies in Sweden, Norway, Denmark, Finland, Italy as well as the 100 largest companies globally. These additional companies are also selected based on market cap, so we rank the largest companies in each country. We rank more than 800 companies in total.

3. All companies can access their detailed results

Starting in October, we present the results with the best performing companies by publishing results by country on our website and in media. We also publish the results of all companies in the Europe 500 list, Global 100 and - new for this year - All Europe.  


If you want to know more, read about Webranking here or contact us directly! We’d be happy to talk to you or demo the report to you. 

Helena Wennergren

Helena Wennergren

Senior consultant


+46 70 971 12 10