Increase in score but Belgian companies lag behind rest of Europe

By Viktoria Enmark

The results of Webranking 2016-2017 show that Belgium’s largest companies do not perform as well as their European counterparts in satisfying their key stakeholders' content needs. Compared to the top performing countries in Europe that scored 64,8 points (Finland), Belgian companies average score ended up at a total of 39,4 points.

Compared to last year, the corporate websites of Belgium’s largest listed companies have increased slightly but not as much as the rest of Europe where the average score has increased more than in Belgium. The main weakness among the Belgian companies’ corporate websites are Careers and CSR information.

The 20th edition of Webranking by Comprend assessed 14 Belgian companies on how well their web communications live up to expectations of business journalists, analysts, investors and jobseekers. All companies were ranked on the basis of what these important stakeholders need and demand in a wide range of different content areas such as financial reporting, investor relations, press, corporate governance, careers and corporate social responsibility, to mention a few.

The winner KBC Group improved their score with 8,9 points and reached 55,5 points out of 100 and succeeded to keep their winning position form last year.

"KBC Group are very pleased to win this prestigious award. It is a clear token of appreciation of our stakeholders who rely on our corporate website for their information. We attach great importance to the quick content-navigation of the website and the look-and-feel. Indeed, it is in many cases a first introduction to our company. Our website visitors acknowledging its quality is an important support for us."

Says Wim Allegaert General Manager Finance in KBC Group

The runner up was Proximus Group with 51,9 points who was also the best improver since last year with an increased score by almost 9.5 points. Solvay placed third with 51,3 points.

See all Belgian results

For further information please contact Viktoria Enmark, Senior Consultant at +46 76 109 05 08 or viktoria.enmark@comprend.com.