Skip to main contentSkip to navigationSkip to search

Webranking news and insights

Following the publication of the Webranking results every year, we provide insights into the results and what they mean. Read about the latest news and insights from Webranking below.

Insights from our research

Insights

Enhancing sustainability communication: The value of storytelling, leadership and transparency

By Julia Bergström, Research analyst

Transparent and accessible sustainability communication is essential for demonstrating stakeholder accountability and commitment. The latest Webranking 2024-2025 results examine how Europe’s largest companies present their sustainability information online. Companies excel in showcasing a sustainability strategy, and many present case studies where the strategy was implemented. A challenge for the companies is presenting information about social sustainability, which lags behind environmental sustainability.

Insights

Effective investor relations communication: insights from Webranking 2024-2025

By Freja Nilsson, Project Manager Webranking

Effective investor relations (IR) communication is essential for building trust and transparency with stakeholders. The latest Webranking 2024-2025 results reveal key trends and challenges in how Europe’s largest companies communicate their financial results and ambitions on their websites. While many companies excel at presenting their overarching goals and strategies, gaps remain in providing concrete financial targets, market outlooks, and fully accessible online reports.

Insights

How to boost employer branding on your website in five easy steps

By Julia Bergström, Research Analyst. Co-writer Porcia Maley, Communications Consultant.

Employer branding is essential for attracting top talent and meeting job-seeker expectations. With most jobseekers searching online for their next career move, a company's corporate website has an important role to play when it comes to delivering employer branding information. While many companies effectively showcase their values, culture, and learning opportunities, challenges remain in transparently and accessibly communicating around key areas such as compensation policies and career progression opportunities.

Insights

Accessibility compliance among Europe's leading companies

By Freja Nilsson, Project Manager Webranking

Accessibility compliance is becoming increasingly important in corporate communication. This shift is being driven by the forthcoming European Accessibility Act, which will take effect in June of this year. In response, Webranking 2024-2025 has introduced criteria to evaluate accessibility on corporate websites in greater detail than before.

Webranking news

20 November 2025Webranking news

UK companies fail to disclose responsible AI practices despite a growing expectation

Webranking by Comprend evaluates the UK’s largest listed companies on how well their corporate websites meet stakeholder expectations. Now in its 29th year, the ranking evaluates the digital communications of the largest UK and European companies. This year, UK companies achieved an average score of 46.4 out of 100, slightly below the Europe 500 average of 47.1.
13 November 2025Webranking news

How European companies can go beyond compliance through clearer communication

The 2025–2026 Europe 500 Webranking shows how Europe’s largest companies adapt their corporate communication to new EU rules on AI, sustainability, and accessibility.
4 November 2025Webranking news

Hur presterar svenska företagswebbplatser i ett år av förändring och nya krav på transparens?

I den tjugonionde upplagan av Webranking by Comprend omfattas 155 av Sveriges största börsnoterade bolag. I år uppnår svenska bolag en genomsnittspoäng på 46,7, vilket är något under det europeiska genomsnittet på 47,1. Skillnaden är liten men symbolisk - den visar att svenska företag som länge legat i framkant när det gäller transparens, nu behöver ta nya tag för att behålla sin position i den europeiska konkurrensen.
15 January 2025Webranking news

German companies lead in digital innovation communication but face challenges in investor transparency

This year's Webranking results for Germany reveal strong performance from the country’s 60 largest included companies. The average score of 52.5 points surpasses the European average of 48.4 points. The findings underline German companies' commitment to digital corporate communication and their ability to meet stakeholders’ expectations. Despite their strong overall performance, German companies face challenges in investor relations communication and presenting share-related information on their websites. Transparency on financial and strategic risks and dividend-related information especially falls behind stakeholder expectations.

Webranking White Papers

Webranking White Paper 2024-2025

This year's White Paper provides data-driven insights into evolving stakeholder expectations and best practices across key communication areas, including sustainability, employer branding, and investor relations. We also take a closer look at accessibility, thought leadership, and the role of AI in corporate communications.

Download the White Paper

Download past White Papers

Webranking White Paper 2023-2024 (PDF)

Webranking White Paper 2022-2023 (PDF)

Webranking White Paper 2021-2022 (PDF)

Webranking White Paper 2020-2021 (PDF)

Webranking Whitw Paper 2019-2020 (PDF)

Contact us

We’re more than happy to talk you through Webranking over a call, or perhaps a cup of coffee. 

Humla TördHead of Webranking
Freja NilssonProject manager, Webranking

You may also be interested in

How Webranking works

Learn about our Webranking process, from research to criteria.

Discover how Webranking works

The Webranking report

Discover the benefits and features of the Webranking report.