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May 12, 2022 News

Pyramid, Petra and Graal to be part of H&H Group

Press release

H&H Group acquires the advertising agency Pyramid, the digital agency Petra and the brand agency Graal. The agency group will be part of the business area within H&H Group that focuses on data- and insight-driven digital communication and marketing. Together with Comprend and Nordic Morning, the business area employs around 300 people in the Nordic region and the rest of Europe.

The acquired agencies have an agency income of SEK 90 million and around 70 employees in offices in Helsingborg, Stockholm, Helsinki, Hamburg and Gdansk. The agencies have a unique combination of expertise in branding, communication and digital solutions. The agencies will join H&H Group on June 1 and add value to the entire H&H Group and their customers through their unique B2B offering in several markets.

Martin Petersson, President and CEO of H&H Group comments:

“We are very happy that Pyramid, Petra and Graal have chosen to be part of our group. They are one of the most successful B2B agencies in the Nordic region. Together with our new colleagues, we strengthen and complement our investment in data- and insight-driven digital communication and marketing. We are very much looking forward to developing the offer and in this way become an even better partner for our customers.”

Ulf Vanselius, who is the main owner and CEO of Pyramid, Petra and Graal, comments:

“Together with our customers, we have built a successful agency group that is also increasingly winning international assignments. By becoming part of the H&H Group, we look forward to investing further in strengthening our position. We have gotten to know our new colleagues as curious and ambitious entrepreneurs and look forward to continuing to work with them.”

Johanna Fagrell Köhler, Business Area Manager at H&H Group says:

“In our efforts to take a leading international position in data- and insight-driven digital communication and marketing, the colleagues in Pyramid, Petra and Graal will be an important reinforcement. We are experiencing strong demand in both B2B and B2C and I am really looking forward to working with our new colleagues and creating the best conditions for employees and customers to achieve new successes.”

Pyramid is Sweden's most international advertising agency that works with B2B across the entire marketing field with analysis, strategy, implementation and follow-up.

Petra is one of Sweden's leading digital agencies with a focus on B2B and business-driven solutions in e-business. Petra was recently named Agency of the Year 2022.

Graal is an insight-driven brand agency that, on the basis of behavioural science, develops strategies and brand experiences that build loyalty and business.


For more information

Johanna Fagrell Köhler, Business area manager, H&H Group
+46 734 100550

Martin Petersson, President and CEO, H&H Group
+46 70 971 12 91

Ulf Vanselius, CEO and main owner of Pyramid, Petra and Graal
+46 705 163370


About H&H Group

H&H Group is a long-term owner of communications companies with the ambition of being a market leader. The group has a total fee income of SEK 770 million and 570 employees in Stockholm, Malmö, Linköping, Helsinki, Helsingborg, London, Hamburg and Gdansk. The group consists of Nordic Morning, Hallvarsson & Halvarsson, Comprend, Springtime-Intellecta, Jung Relations, Creo Media Group, BerntzonBylund, Mods, Identx, Involve, Bysted, Wonderland, Savvy, Consilio, Axiom Insight, Pyramid, Petra and Graal.

Read more at www.halvarssongroup.com.

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