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March 16, 2022 News

H&H Group creates new business area

Press release 16 March 2022

H&H Group is now strengthening the organization to support increased growth. As part of this, a new business area has been created for data-driven digital communication and marketing.

In an increasingly complex and fast-moving world where the boundaries between channels and target groups become harder to distinguish, the importance of communication as a strategically important tool for realizing strategies and creating business results is increasing. Through strong positions in digital marketing and corporate communication, a unique combination of breadth and edge is created to handle these challenges for clients in a transformative environment.

From the start, Comprend and Nordic Morning constitute the foundation of the business area with 220 employees and offices in Stockholm, Helsinki, London and Malmö. Johanna Fagrell Köhler will head up the business area and, in addition to her role as CEO of Comprend, she will also take on the role as CEO of Nordic Morning.

"By bringing Nordic Morning and Comprend together as the base in a new business area, we will be stronger in our deliveries to clients and we can effectively coordinate and collaborate between competencies in a way that benefits our clients", says Martin Petersson, President & CEO of H&H Group.

The investment should be seen as the basis for continued growth in the area, both organically and through complementary acquisitions. Both companies will continue to live side by side but will strengthen each other in the continued development of the area. The agencies in the business area will continue to collaborate closely with other agencies within the H&H Group.

“In practice, we already work together on a number of assignments. Comprend's customers have a great need for the expertise in digital marketing and growth that is available at Nordic Morning and Comprend contributes with its experience of strategy and corporate communication. In some areas, we also have similar competencies and opportunities to create increased value for our clients by collaborating in client teams”, says Johanna Fagrell Köhler, CEO of Comprend and Nordic Morning.

Agencies included from the start:


Comprend is the leading digital communications agency for listed companies, large and small. We help companies succeed by understanding and inspiring their key stakeholders. Together with our customers, we solve their challenges with a combination of business communication and digital competence. Our experienced and passionate colleagues are located in Stockholm, London and everywhere.

Nordic Morning

At Nordic Morning we believe in making the world a better experience. We research, advise, make and activate to encourage our clients to aim further and drive growth. The Nordic Morning team are strategically positioned across the Nordics to serve the needs of our growing Nordic client base, which includes some of the largest and most exciting brands in Europe. As it stands today, as one agency, we currently have three offices in Helsinki, Stockholm and Malmö with around 150 team members. 

About H&H Group

H&H Group is a long-term owner of communications companies with the ambition of being a market leader. The group has more than 500 employees in Stockholm, Malmö, Linköping, Helsinki, and London. 

The group consists of Nordic Morning, Hallvarsson & Halvarsson, Comprend, Springtime-Intellecta, Jung Relations, Creo Media Group, BerntzonBylund, Mods, Identx, Involve, Bysted, Wonderland, Savvy, Consilio and Axiom Insight.


Johanna Fagrell Köhler, CEO Comprend and Nordic Morning, +46 734 10 05 50, johanna.fagrell@comprend.com.

Martin Petersson, President & CEO H&H Group, +46 709 71 12 91, martin.petersson@halvarssongroup.com.

Johanna Fagrell Köhler

Johanna Fagrell Köhler



+46 734 10 05 50

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