Comprend recruits key expertise from Creuna Gothenburg

Press release 21st September 2021

Comprend continues its growth journey and strengthens the management team with strategy and leadership through the recruitment of Tina Söderlund and Anna Lindqvist, former managers of Creuna Gothenburg, which was acquired by Knowit in 2020.

Tina Söderlund has been part of digital transformation since the late 90s and was the founder of Creuna Gothenburg. Tina has extensive experience of digital change processes, with strong emphasis on people and the impact on leadership, business and organisation. Her strategic expertise will contribute to additional values in our collaborations with some of Sweden's strongest brands and also to take Comprend forward as one of the leading agencies in Europe.

Anna Lindqvist has extensive experience of combining leadership, branding and business development and is one of the leaders behind Creuna Gothenburg. Her unique ability to use data, insights and emotions to move brands internally and externally will help put Comprend on the map as Europe's leading employer brand.

“Comprend is the right alternative for European companies who are facing major digital challenges and who want to work with teams that work together with heart and mind. With Tina and Anna, we increase the power in strategy, brand, organisation and leadership. Both internally and externally. Words cannot express how happy I am personally and for Comprend's sake to be able to work with them again”. says CEO Johanna Fagrell Köhler in a comment.

"Comprend is a company with solid experience and fantastically talented employees with a great understanding of the challenges that companies face today and in the future.” says Tina Söderlund.

"I’m incredibly excited to be joining such an experienced agency. To also do it in a team that knows the value of being purpose-driven and with clear goals gives me a strong sense of security and confidence that together we will strengthen Comprend's position and continue to be relevant and attractive to customers and employees." says Anna Lindqvist.

Tina Söderlund and Anna Lindqvist joined as Chief Strategy Officer and Chief People & Culture Officer on 20 September.