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April 01, 2020 News

Comprend acquires ReportWatch

Press release 1 April 2020

Digital corporate communications agency Comprend, based in Stockholm and London, has acquired ReportWatch, the brand behind the annual survey and rating of annual reports – Annual Report on Annual Reports.

Comprend is the agency that founded Webranking - the global ranking of corporate websites based on stakeholder needs. Webranking and Annual Report on Annual Reports both started in the late 1990s with a mission to help companies improve their corporate communication. Throughout the years, the two rankings have evaluated corporate communication in two of the most important channels – the annual report and the corporate website.

Helping listed companies to communicate better, the annual report is an important product for our clients, and therefore also for us. When the opportunity to acquire ReportWatch from the previous owner e-com arose, we saw a perfect match. Researching the stakeholder needs for both annual reports and corporate websites will help our clients in understanding their stakeholders, and it will help us in being able to push our clients to constant improvements in their communications.

“During the last decade, annual reports have become an almost entirely online entity,”

agree Staffan Lindgren (Comprend CEO) and Mike Guillaume (e-com MD).

Staffan Lindgren, CEO Comprend

Mike Guillaume MD e-com

This year’s Annual Report on Annual Reports will be a joint project between e-com and Comprend.

About e-Com

e-com specializes in report input, evaluation, analysis and benchmarking. The firm has developed an international, independent, integrated, content-based and competitive approach to assess and compare annual reports and reporting processes.

Founders, staff and network have operated in 30 countries and consulted for about 200 (mostly) listed companies on more than 500 reporting operations and customised reviews, from Amsterdam to Tokyo, Stockholm to Vancouver; from Greater London to Illinois to Hong Kong.

A spin-off from The Enterprise, e-com is incorporated in the U.S. with the head office in London. The company is independent and not affiliated with any institution or professional organisation.

About the deal

Now that an agreement has been signed, the two companies will remain independent. However, they have agreed on possibilities of mutually beneficial expert advice.

For questions, please don't hesitate to contact us.

Staffan Lindgren

Staffan Lindgren



+46 70 971 12 12

Helena Wennergren

Helena Wennergren

Senior consultant


+46 70 971 12 10