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Comprend is proud to announce that we have been named Optimizely's AI Innovator of the Year 2025 - an award recognising the partner that has done the most to deliver real, measurable AI impact for clients. The award was presented at Optimizely's Partner Kickoff in Stockholm.
Cristoffer CrusellManaging director, Tech and digital business
Turning AI potential into measurable results
While much of the market is still exploring what AI might one day do, Comprend has been busy doing it. As Optimizely's first strategic AI partner, and home to their largest concentration of Opal-certified specialists, we have built a track record of helping clients move from pilots and proofs-of-concept to scaled, results-driven AI programmes.
Optimizely's platform, which brings together content management, digital experience optimisation, and AI-powered personalisation, provides the foundation. Comprend's expertise in digital communications and our depth of Opal certification means clients get a partner that can translate platform capability into genuine business value - faster, and with less risk.
Winning AI Innovator of the Year proves that AI only creates value when it's built into how you actually work, not bolted on as an afterthought. Our partnership with Optimizely on Opal AI gives us a unique position to shape a platform that delivers real business outcomes for enterprise marketing teams.
CTO & Chief AI Officer, Aura
What this recognition means
The AI Innovator of the Year award reflects not just technical capability, but a commitment to outcomes. Comprend works with some of the world's most demanding corporate and B2B brands, helping them manage complex digital ecosystems where precision, compliance, and performance all matter. Bringing AI into that environment requires both the right technology and the right expertise to deploy it responsibly and effectively.
Being recognised by Optimizely as their leading AI partner validates the approach we have taken: investing early, building deep expertise, and focusing relentlessly on what AI can deliver for clients today.
Being named AI Innovator of the Year highlights how our AI investment and Optimizely expertise benefit our clients and reinforce our leadership in AI and, in particular, in Opal
Managing Director, Comprend
Looking ahead
This award marks a milestone, but not a stopping point. AI is transforming what is possible in digital experience, content operations, and personalisation, and we are committed to staying at the forefront of that change. We will continue to expand our Opal capabilities, deepen our partnership with Optimizely, and find new ways to help clients scale results with confidence.
We would like to thank the Optimizely team for this recognition, and our clients for the trust they place in us to deliver.
Staffan LindgrenGroup CTO and Chief AI officer, Aura
Cola Herrero-Driver Head of client services, UK
Mikko PeltomäkiManaging director, Finland