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Launching a new website isn’t just about updating design or refreshing content. When it’s done in the right way, it’s about creating a platform that reflects the business of today, and where they’re going next.
That’s exactly what Precise Biometrics set out to do with their new site. And we’re proud to have partnered with them to bring it to life.
A fresh chapter
As a global pioneer in biometric authentication, cybersecurity, visitor management and physical access solutions, Precise Biometrics needed a site that could clearly communicate its offering and innovation, connect with diverse audiences, and support commercial goals, all within a scalable, modern framework.
Together, we built a digital platform that does just that.
Clarity and confidence
From the start, the focus was on clarity. Precise Biometrics' solutions - ranging from palm and fingerprint recognition to secure physical access and seamless visitor flows - are used across multiple industries and markets. The new structure of the site brings that breadth of offering into focus with simplified navigation, clearer messaging, and a more intuitive user experience that helps visitors quickly understand what Precise Biometrics offers and how it creates value.
Visually, the site introduces a refined design and a bold new primary colour: purple. It’s a confident expression of the brand today, with the flexibility to evolve alongside the business.
A pragmatic approach, powered by WaaS
The site was launched on Comprend’s Website as a Service (WaaS), our scalable, secure, and continuously supported web platform. It enabled a focused, fast-moving process that balanced ambition with pragmatism: launch a premium version 1.0, then build from there.
Precise Biometrics needed a secure, scalable, straightforward to update communication-ready platform to support their commercial goals and future growth. WaaS was the perfect fit. Purpose-built for corporate communications, with some customised additions to support a commercial agenda, it offers built-in integrations for investor relations, a flexible design system, and a user-friendly CMS that makes updates easy. Fast to launch and built to evolve.
The platform was purposefully designed with growth in mind, not only in terms of content and messaging, but also in reach, impact, and adaptability. We continue to support Precise Biometrics with ongoing optimisation; building on a robust and scalable foundation.
Collaboration made it all possible
This project was a true team effort powered by shared energy, trust, and clear direction. Big thanks to the entire Precise Biometrics team for being fantastic partners throughout.
A shoutout to the Comprend crew for implementation, and our entire WaaS team for the support and dedication that brings projects like this to life.
Explore the new site: www.precisebiometrics.com
Johan SixtenssonClient director, WaaS
[email protected]+46 76 109 05 42
Cola Herrero-Driver Head of client services, UK
[email protected]+44 20 8609 4911
Kimmo KanervaExecutive director
[email protected]+358 50 314 30 41