Insights

Change is all around us and it is not just adapting, but learning how to navigate in such an environment, that will make you successful. The VUCA world - volatile, uncertain, complex and ambiguous - requires a new set of skills and a new way of looking at the world.

Ann Hellenius was one of the keynote speakers at Comprend's "Sustainable Digital Transformation" event in November. She shared her experiences and knowledge and talked about how digital transformation affects the role of leadership and the overall organisation.

Have you made a rational decision lately? Chances are you never have. At least, that’s according to a study in the Harvard Business Review, which found that emotion and cognition are tightly intertwined and that areas of the brain associated with rational thought and decision making both have direct connections to areas associated with feelings and do not exist in separate psychological compartments. That’s a mouthful, but basically what they’re saying is that there are no rational or irrational decisions. All decisions are based on feelings.

Your content marketing strategy functions as a foundation when creating content. By setting up editorial guidelines and a calendar, you will also gain a strategy overview and instructions on how to proceed.

Make people care about your company - try to engage them in your company’s values by creating a corporate narrative. The narrative will work as a bridge between your business values and your target groups.

The best intranets engage staff and inspire dialogue. They reach everyone and react with speed. They enhance efficiency and empower individuals. By getting your intranet right, you can increase efficiency, enhance productivity, improve internal communications and boost morale.

When it comes to content, companies can reach customers when they're searching for information, comparing products or making purchase decisions. This wireframe model describes what kind of content a company needs to produce and how that content can reach new audiences throughout every step of the customer journey.

undefined