Insights

It’s all over the news – Google is fighting to stay relevant with younger users, especially Gen Z. Born between 1996 and 2010, this generation has grown up with the internet and social media at their fingertips. They’re digital natives who prefer visuals and quick answers over text-heavy search results. And now, social media platforms like TikTok and Instagram are becoming their go-to search engines, changing how they discover local businesses and products. For brands, a solid social media presence is essential to winning over the next generation of consumers. But is this shift here to stay, or will Gen Z eventually return to Google when they outgrow their TikTok phase?

The world of SEO is an ever-changing landscape. As customers’ search behaviour becomes more complex and diversified, staying on top of page rankings and optimisation can be overwhelming, even for an experienced SEO professional. To address this challenge, our SEO team has developed a workflow that leverages the automation of critical tasks to provide a smoother and quicker path to SEO success.

Social media platforms are a crucial part of most brands’ marketing strategy. With 4.95 billion users globally and a more than 60% penetration rate1, platforms such as Instagram, TikTok and Linkedin offer unique opportunities to build your brand and generate leads. However, for a social media ad campaign to be successful, you need to be strategic – not least when writing the copy for it. In this article, we have listed our top copywriting tips for social media ads.

A practical analysis of Meta’s ad-free subscription model and its potential impact on advert­ising, privacy, and consumer behaviour.

Times are tough, and some are turning to AI tools to cut costs for their content creation and SEO. But will it pay off? What are the opportunities of AI for SEO – and what limitations and risks do you need to watch out for? Hear our expert insights and opinions, and how best to approach AI in 2023.

Are you planning a new website, or wondering how to rank better in Google and drive more organic traffic to your existing site? Step inside the world of search engine optimisation (SEO) and content creation with our five-step guide to creating SEO-optimised content like a pro. Get started today!

Branding metrics are a staple in measuring marketing success. But many marketers now avoid “vanity” metrics in favor of “more meaningful” marketing KPIs – those with a direct impact on sales or ROI. But are vanity metrics really meaningless? We explore their true value – and what you risk losing by leaving them behind.

Search Engine Optimisation (SEO) can be an overwhelming topic for web editors and content creators. With an ever-changing algorithm and a huge range of technical and content factors that can impact a website's performance on search engines, it's easy to lose track of the objective of SEO.