Insights
Thoughts, ideas and insights from experts in all things marketing, communication and technology.


Turning your website green: Seven steps to make your site more sustainable
As sustainability becomes an increasingly critical focus for companies, it’s not just products, operations, and supply chains that are under scrutiny – digital platforms, including websites, are also in the spotlight. Websites are often a company’s most public-facing asset, and with increasing awareness of the digital world’s environmental footprint, adopting sustainable web design practices is key to building trust and maintaining your company’s reputation. It also helps improve site performance and to meet accessibility requirements, enhancing the overall user experience. So how can you reduce your site's environmental impact through sustainable design?

Unlock faster load times and boost your rankings: the power of optimising LCP
Did you know that improving just one key performance metric can dramatically enhance your website's user experience, increase engagement, and even boost your search engine rankings? This key metric is called the Largest Contentful Paint (LCP). The LCP is one of Google’s Core Web Vitals – a set of metrics that measure the health of your website in terms of speed, responsiveness, and visual stability. This article will dive deep into the importance of LCP, looking at how optimising it can make a real difference in your website's performance.

Is your corporate website sustainable?
The corporate website is necessary for communicating with corporate audiences and being compliant. Sustainability is a topic that is ever-increasing in importance. Despite having tons of information on their website, companies often forget the significant environmental impact of the website itself.

Don't forget the editors when building your website
When building a website, the main focus is usually on what the visitor will see and experience when they come to the website. That will, of course, always be the most important thing, but there are also strong reasons to make a great effort in providing a good user experience for the editor.

What do investors, analysts and journalists look for on corporate websites?
Managing a corporate website is a difficult balancing act to meet the needs of a wide range of stakeholders. To help companies understand the ever-growing expectations, we conduct a Capital Market survey each year to ask analysts, investors and business journalists what their website requirements are."Usually, the information regarding ESG at a company website is very general and doesn't really give out any detailed information to help me as a journalist and researcher understand HOW the company is working with and implementing the ESG-policies. More details and a more comprehensible presentation of the HOW of ESG within the company would be highly appreciated."

Evaluating user behaviour on your corporate site
We all know that the user experience is essential for all digital channels and corporate channels are no exception to this. We work together with our clients to continuously improve the user experience on their websites and intranets.

Third-party cookies & why they are dying
First of: what is a cookie and where is it? In their most basic form, cookies are text-strings that websites save on your device as you browse the web. They serve as a memory tool and are able to recognize your online behavior and remember your actions. While this may sound negative, cookies are actually what makes the World Wide Web work the way it does. Whether you are online shopping, logging in to an account, or browsing the internet, cookies are responsible for your overall online experience.

Why website speed is vital
Page speed and website speed may seem to be simple topics, but many times these are complex issue. There is no single recipe to get faster speed, rather it is the combination of editor and technical knowledge.