Insights

The start of a new year is more than a reset. It’s an opportunity to refocus your marketing strategy on what actually drives impact. With more channels, platforms and data available than ever before - and AI now accelerating both insight and execution - success depends on turning information into action, not just setting ambitious goals.

For any international business, a website is often the first point of contact with clients and partners. But when it comes to mainland China, being online does not necessarily mean being accessible. The Chinese internet operates under a distinct set of regulations, technical standards, and network constraints that make website availability a complex issue for companies based outside the country.

Full disclosure: I am a 50-year-old woman, so having feelings when I see Harrison Ford is probably normal, a generational thing. But I am also a brand and communication strategist, so I know there’s more to it than nostalgia.

Real growth starts with real people. That was the underlying theme at our annual Comprend day held in Stockholm at the end of last month. It was a timely reminder that although we live in a world where data and technology are reshaping everything, and growth is often measured in numbers – the true, lasting drivers of brand growth are people.

Did you know that people are three times more likely to trust content shared by an employee than that shared by a company CEO? And that the click-through rate on LinkedIn is two times higher for content shared by an employee than for content shared by the company itself? That’s why employee advocacy should always play an integral part in businesses’ strategies for building brand awareness and trust with target audiences.

An Employee Value Proposition (EVP) is a critical tool for attracting, engaging, and retaining top talent in today’s competitive job market. Companies must clearly articulate what employees stand to gain in return for their commitment to work for you. A well-defined EVP can distinguish your company as an employer of choice, fostering loyalty and driving long-term success. But how can you create an impactful EVP?

Working with marketing it is sometimes easy to overlook pricing as a key element in the marketing mix. Considering the fact that, according to ”The power of pricing” by McKinsey,  a 1% increase in price statistically bumps profit by a whopping 8%, we need to rethink.

Every day, we’re bombarded with bleak headlines about companies facing financial struggles and the economy’s downturn. It’s easy to feel discouraged and want to pull back on marketing activities. However, this is the perfect time to seize opportunities and gain market share. In this blog post, we’ll show you why you should view this downturn as a chance to accelerate growth and provide you with a recipe for success during the upcoming recovery phase.