Insights

It’s all over the news – Google is fighting to stay relevant with younger users, especially Gen Z. Born between 1996 and 2010, this generation has grown up with the internet and social media at their fingertips. They’re digital natives who prefer visuals and quick answers over text-heavy search results. And now, social media platforms like TikTok and Instagram are becoming their go-to search engines, changing how they discover local businesses and products. For brands, a solid social media presence is essential to winning over the next generation of consumers. But is this shift here to stay, or will Gen Z eventually return to Google when they outgrow their TikTok phase?

Short-form video is here to stay. In fact, short-form video (i.e., videos under 60 seconds) is the format that’s expected to see the most growth during 2024 as it has the highest ROI in any social media marketing (1). Does that mean we’re guaranteed better results from a video ad than an ad with static content? Whilst businesses are often keen on drawing such conclusions, the truth is that, as with all marketing, it’s not that simple. It all comes down to how good of a job you do to connect with and engage your target audiences.

Social media platforms are a crucial part of most brands’ marketing strategy. With 4.95 billion users globally and a more than 60% penetration rate1, platforms such as Instagram, TikTok and Linkedin offer unique opportunities to build your brand and generate leads. However, for a social media ad campaign to be successful, you need to be strategic – not least when writing the copy for it. In this article, we have listed our top copywriting tips for social media ads.

What will marketing and communication look like in 2024? From brand and paid advert­ising, SEO and corporate communication, here are the trends we predict will be big news over the next 12 months.

Most corporate companies that are active on social media want to create successful content that connects with their target audiences. But how exactly do you know if your post has been successful? And how can you pinpoint areas of improvement? Well, it all comes down to tracking the right Key Performance Indicators (KPIs).

TikTok is the second biggest social media platform behind Instagram, and for many of us, it's a bit unknown. Contrary to common belief, TikTok is not just for teens who can't wait to post their next lip sync challenge. Today it has one billion monthly visits, with users of all ages.

Videos. I don’t think anyone needs an explanation of what a video is. Right? It’s something that’s been with us for decades. But somehow, this beautiful medium keeps evolving and reinventing itself right in front of us, no matter how long it’s been around. What does this have to do with digital corporate communication? Well, the answer can be said in three words: social media marketing.

Idag publiceras många av de filmer som produceras via webben och sociala medier. Det ställer nya krav på pedagogiken som måste anpassas till ett helt annat sätt att se film. Loggor i starten och en lång inledning som en traditionell video funkar helt enkelt.