Insights

A good careers website isn’t just a digital noticeboard for job openings, it’s a living showcase of a company’s culture, values, and future. In today’s world, people are more socially conscious than ever. As consumers, we demand high standards from the brands we buy from; as employees, our expectations are even higher. When we choose to invest our time, skills, and energy in an organisation, we’re looking for way more than a pay slip, we’re looking for purpose, belonging, and opportunities to grow.

In the 2025 edition of Comprend's Careers survey, one message came through loud and clear: Trust is currency in the job market. Drawing insights from over 190 participants across Sweden, Finland, Germany, Spain, and the UK, the survey highlights that jobseekers are more critical than ever of where they get their information and what content they rely on when evaluating potential employers.

In the wake of a cultural and political backlash against DE&I, should companies speak up or step back, asks Karen Lester.

Employer branding is essential for attracting top talent and meeting job-seeker expectations. With most jobseekers searching online for their next career move, a company's corporate website has an important role to play when it comes to delivering employer branding information. While many companies effectively showcase their values, culture, and learning opportunities, challenges remain in transparently and accessibly communicating around key areas such as compensation policies and career progression opportunities.  

Did you know that people are three times more likely to trust content shared by an employee than that shared by a company CEO? And that the click-through rate on LinkedIn is two times higher for content shared by an employee than for content shared by the company itself? That’s why employee advocacy should always play an integral part in businesses’ strategies for building brand awareness and trust with target audiences.

Is your brand listening? In the first 2025 edition of Thoughts on Tap, our monthly LinkedIn newsletter, Senior Consultant Karen Lester discusses how social listening can protect your brand’s reputation and avoid a PR crisis. We hope you'll enjoy the read.

An Employee Value Proposition (EVP) is a critical tool for attracting, engaging, and retaining top talent in today’s competitive job market. Companies must clearly articulate what employees stand to gain in return for their commitment to work for you. A well-defined EVP can distinguish your company as an employer of choice, fostering loyalty and driving long-term success. But how can you create an impactful EVP?

How should corporate companies communicate their ESG goals and targets as we approach 2025? The topic of ESG communication is highly relevant to all listed companies, not least as we are only five years from the UN's 2030 Global Goals. In this month's edition of Thoughts on Tap – Comprend’s monthly LinkedIn newsletter – Senior Consultant Karen Lester looks at the ESG landscape and how companies are responding in the run up to 2025. We hope you'll enjoy the read.