Insights

In the 2025 edition of Comprend's Careers survey, one message came through loud and clear: Trust is currency in the job market. Drawing insights from over 190 participants across Sweden, Finland, Germany, Spain, and the UK, the survey highlights that jobseekers are more critical than ever of where they get their information and what content they rely on when evaluating potential employers.

In the wake of a cultural and political backlash against DE&I, should companies speak up or step back, asks Karen Lester.

Employer branding is essential for attracting top talent and meeting job-seeker expectations. With most jobseekers searching online for their next career move, a company's corporate website has an important role to play when it comes to delivering employer branding information. While many companies effectively showcase their values, culture, and learning opportunities, challenges remain in transparently and accessibly communicating around key areas such as compensation policies and career progression opportunities.  

Did you know that people are three times more likely to trust content shared by an employee than that shared by a company CEO? And that the click-through rate on LinkedIn is two times higher for content shared by an employee than for content shared by the company itself? That’s why employee advocacy should always play an integral part in businesses’ strategies for building brand awareness and trust with target audiences.

An Employee Value Proposition (EVP) is a critical tool for attracting, engaging, and retaining top talent in today’s competitive job market. Companies must clearly articulate what employees stand to gain in return for their commitment to work for you. A well-defined EVP can distinguish your company as an employer of choice, fostering loyalty and driving long-term success. But how can you create an impactful EVP?

Our 2024 Webranking Capital Market survey sheds light on the evolving expectations of these key stakeholders across Europe.

The 2024 Careers Survey provides detailed insights into the expectations and preferences of job seekers across Europe.

Att definiera ett varumärkes personlighet eller karaktär upplevs ofta som hokus-pokus från reklammakare. En av orsakerna är naturligtvis att vi som arbetar med varumärkesutveckling inte lyckats förmedla vitsen med en väl definierad varumärkespersonlighet.