Thoughts, ideas and insights from experts in all things marketing, communication and technology.
Welcome to the second edition of Thoughts on Tap – Comprend’s monthly newsletter. Each month, we bring you in-depth marketing and communications insights from our experts. We’ll tackle a different topic in each edition, ranging from branding and marketing to tech, analytics and corporate communications. In this edition, our Director of Competence and Insights Mira Mäkiranta discusses why businesses aren’t always using data the right way and offers seven tips on how to get more value from data.
