Insights

A practical analysis of Meta’s ad-free subscription model and its potential impact on advert­ising, privacy, and consumer behaviour.

Branding metrics are a staple in measuring marketing success. But many marketers now avoid “vanity” metrics in favor of “more meaningful” marketing KPIs – those with a direct impact on sales or ROI. But are vanity metrics really meaningless? We explore their true value – and what you risk losing by leaving them behind.

For those of us in marketing, it's clear that nowadays, using different kinds of marketing technology is the name of the game. For us who have been around for some time, the growth of marketing technology companies (today known as MarTech) comes as no surprise.

Life is full of decisions. From what to eat for breakfast to how to derive the most value from your digital marketing campaign. At Comprend we can’t help you with the breakfast decision, but we can certainly serve you up a big bowl of ’everything you need to know about data-driven digital marketing’. For us, digital marketing isn’t a single path from concept to delivery. It’s a process where ideas are based on clear insights, then tested and adjusted to get to the crux of the challenge. In this blog post we take you on a deep dive into how data, insights and expert advice is transforming the digital marketing strategy of Vepsäläinen, one of Finland’s leading quality furniture brands.